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Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ian Wilkinson is Honorary Professor at the University of Sydney. He has been a Professor at the University of New South Wales as well as Foundation Chair in Marketing at the University of Western Sydney before. His research focus is on business to business marketing, with an emphasis on the nature and role of business relations and networks.
Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiations.
Provides a comprehensive overview of the economic fundamentals of business markets and business marketing
Focuses on all activities needed to gain a deep understanding of business markets
Sets the stage for all business marketing activities
Includes supplementary material: [...]
Erscheinungsjahr: | 2015 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 340 |
Reihe: | Springer Texts in Business and Economics |
Inhalt: |
vii
330 S. 126 s/w Illustr. 330 p. 126 illus. |
ISBN-13: | 9783319124629 |
ISBN-10: | 3319124625 |
Sprache: | Englisch |
Herstellernummer: | 86377078 |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Redaktion: |
Kleinaltenkamp, Michael
Geiger, Ingmar Wilkinson, Ian Plinke, Wulff |
Herausgeber: | Michael Kleinaltenkamp/Wulff Plinke/Ian Wilkinson et al |
Auflage: | 2015 |
Hersteller: |
Springer International Publishing
Springer International Publishing AG Springer Texts in Business and Economics |
Maße: | 241 x 160 x 24 mm |
Von/Mit: | Michael Kleinaltenkamp (u. a.) |
Erscheinungsdatum: | 24.03.2015 |
Gewicht: | 0,676 kg |
Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ian Wilkinson is Honorary Professor at the University of Sydney. He has been a Professor at the University of New South Wales as well as Foundation Chair in Marketing at the University of Western Sydney before. His research focus is on business to business marketing, with an emphasis on the nature and role of business relations and networks.
Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiations.
Provides a comprehensive overview of the economic fundamentals of business markets and business marketing
Focuses on all activities needed to gain a deep understanding of business markets
Sets the stage for all business marketing activities
Includes supplementary material: [...]
Erscheinungsjahr: | 2015 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 340 |
Reihe: | Springer Texts in Business and Economics |
Inhalt: |
vii
330 S. 126 s/w Illustr. 330 p. 126 illus. |
ISBN-13: | 9783319124629 |
ISBN-10: | 3319124625 |
Sprache: | Englisch |
Herstellernummer: | 86377078 |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Redaktion: |
Kleinaltenkamp, Michael
Geiger, Ingmar Wilkinson, Ian Plinke, Wulff |
Herausgeber: | Michael Kleinaltenkamp/Wulff Plinke/Ian Wilkinson et al |
Auflage: | 2015 |
Hersteller: |
Springer International Publishing
Springer International Publishing AG Springer Texts in Business and Economics |
Maße: | 241 x 160 x 24 mm |
Von/Mit: | Michael Kleinaltenkamp (u. a.) |
Erscheinungsdatum: | 24.03.2015 |
Gewicht: | 0,676 kg |