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Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.
He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Buch |
| Seiten: | 304 |
| Inhalt: | Gebunden |
| ISBN-13: | 9781035020010 |
| ISBN-10: | 1035020017 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Collins, Marcus |
| Hersteller: | Pan Macmillan |
| Maße: | 240 x 161 x 32 mm |
| Von/Mit: | Marcus Collins |
| Erscheinungsdatum: | 11.05.2023 |
| Gewicht: | 0,502 kg |
Marcus Collins is an award-winning marketer and cultural translator who has worked for several top ad agencies. His deep understanding of brand strategy and consumer behaviour has helped him bridge the academic-practitioner gap for blue-chip brands and start-ups alike. He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business 40 Under 40 award, and a recent inductee into the American Advertising Federation's Hall of Achievement. He has worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé.
He is a marketing professor at the Ross School of Business, University of Michigan, and the faculty director for the school's executive education partnership with Google. He is also a faculty member at the Harvard Extension School and the Boston University Questrom School of Business. For the Culture is his first book.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Rubrik: | Sozialwissenschaften |
| Medium: | Buch |
| Seiten: | 304 |
| Inhalt: | Gebunden |
| ISBN-13: | 9781035020010 |
| ISBN-10: | 1035020017 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Collins, Marcus |
| Hersteller: | Pan Macmillan |
| Maße: | 240 x 161 x 32 mm |
| Von/Mit: | Marcus Collins |
| Erscheinungsdatum: | 11.05.2023 |
| Gewicht: | 0,502 kg |
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