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Beschreibung
Understand how you can successfully reposition high street retail and the shopping mall in response to changing consumer needs and issues around health, wellness, social distancing and the impact of online commerce.
Understand how you can successfully reposition high street retail and the shopping mall in response to changing consumer needs and issues around health, wellness, social distancing and the impact of online commerce.
Über den Autor
Ibrahim Ibrahim is a futurist, retail strategist and designer, based in London, UK. He has been a regular speaker at conferences for over 20 years and is a frequent contributor to journals and the trade press and for The Economist 'Insights'. He is the Managing Director of Portland Design, part of the Chicago-based Perkins & Will global architecture and design network. He is a member of the UK Government High Street Task Force, the UK Infrastructure and Urban Development Council and a board member for the Centre for London Think Tank.
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: Entropy, retail and defining the place experience; Chapter - 02: A new audience; Chapter - 03: A new customer journey; Chapter - 04: Reinventing convenience; Chapter - 05: Reconnecting to community; Chapter - 06: Remaking place; Chapter - 07: Repositioning value; Chapter - 08: Data, new revenue models, new value metrics; Chapter - 09: A people revolution; Chapter - 10: The future of our high streets; Chapter - 11: Post-pandemic reality; Chapter - 12: Final thoughts
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781398603349
ISBN-10: 1398603341
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ibrahim, Ibrahim
Hersteller: Kogan Page
Kogan Page Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 18 mm
Von/Mit: Ibrahim Ibrahim
Erscheinungsdatum: 28.06.2022
Gewicht: 0,634 kg
Artikel-ID: 120528760

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