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Cover: 9781522585756 | Exploring the Power of Electronic Word-of-Mouth in the Services...
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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Buch von Sandra Maria Correia Loureiro
Sprache: Englisch

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Beschreibung
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 492
ISBN-13: 9781522585756
ISBN-10: 1522585753
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Redaktion: Loureiro, Sandra Maria Correia
Hersteller: Business Science Reference
Maße: 286 x 221 x 31 mm
Von/Mit: Sandra Maria Correia Loureiro
Erscheinungsdatum: 15.07.2019
Gewicht: 1,488 kg
preigu-id: 117018343
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 492
ISBN-13: 9781522585756
ISBN-10: 1522585753
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Redaktion: Loureiro, Sandra Maria Correia
Hersteller: Business Science Reference
Maße: 286 x 221 x 31 mm
Von/Mit: Sandra Maria Correia Loureiro
Erscheinungsdatum: 15.07.2019
Gewicht: 1,488 kg
preigu-id: 117018343
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