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- Professor Stephen J. Page, Bournemouth University
Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies.
The book includes coverage of the principal areas of functional management in hospitality including:
- employee relations
- accommodation management
- food and beverage management
- marketing and sales
- industry structure and strategy
- the nature of management roles
- hospitality management education
- future trends in the field.
Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.
- Professor Stephen J. Page, Bournemouth University
Hospitality Management: A Brief Introduction is designed for undergraduate and postgraduate students studying hotel and hospitality management and hospitality studies.
The book includes coverage of the principal areas of functional management in hospitality including:
- employee relations
- accommodation management
- food and beverage management
- marketing and sales
- industry structure and strategy
- the nature of management roles
- hospitality management education
- future trends in the field.
Roy Wood uses a wide range of established and contemporary research and reflects critically on its subject, including from the perspective of the hospitality consumer, to ensure that readers gain wide awareness of the realities and challenges of the hospitality industry.
Dr Wood is the author, co-author, editor or co-editor of 15 books and over 60 research papers in refereed journals as well as numerous other publications. His first book, Working in Hotels and Catering (Routledge, 1992; second edition 1997) remains a major reference point for the study of employment in the hospitality industry. He co-edited, with Dr Robert Brotherton, The Sage Handbook of Hospitality Management (2008) the current definitive reference work in the hospitality field, and was editor of Key Concepts in Hospitality Management (2013) also published by Sage.
Chapter 2: What kind of industry? Structure, strategy and the nature of the hospitality industry
Chapter 3: A people business? Human resources in the hospitality sector
Chapter 4: Is your room alright? Accommodation management in hospitality
Chapter 5: Are you enjoying your meal? Food and beverage management in hospitality
Chapter 6: Would you like to join our customer loyalty programme? Marketing and consumption in hospitality
Chapter 7: Can I speak to whoever's in charge? The role of management in hospitality
Chapter 8: So you give degrees to waiters? Hospitality management education
Chapter 9: Conclusion: the proof of the pudding?
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781446246955 |
| ISBN-10: | 1446246957 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Wood, Roy C |
| Redaktion: | Wood, Roy C |
| Hersteller: | SAGE Publications Ltd |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 244 x 170 x 12 mm |
| Von/Mit: | Roy C Wood |
| Erscheinungsdatum: | 28.04.2015 |
| Gewicht: | 0,369 kg |
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