Melissa Cefkin is a cultural anthropologist with experience in research, management, teaching, and consulting for business and government. Currently based at IBM Research in the area of services research, she earned her PhD from Rice University and remains dedicated to pursuing a critical understanding of the intersections of anthropological practice within business and organizational settings.

Acknowledgements

Introduction

Chapter 1. Business, anthropology and the growth of corporate ethnography
Melissa Cefkin

Encounters with corporate epistemologies Chapter 2. "My customers are different!" identity, difference and the political economy of design
Donna K. Flynn

Doing anthropology in organizational contexts

Chapter 3. Participatory ethnography at work: Practicing in the puzzle palaces of a large, complex healthcare organization
Chris Darrouzet, Helga Wild and Susann Wilkinson

Chapter 4. Working in corporate jungles: Reflections on ethnographic praxis in industry
Brigitte Jordan with Monique Lambert

Refractions of anthropological ways of being and knowing

Chapter 5. Writing on walls: The materiality of social memory in corporate research
Dawn Nafus and Ken Anderson

Chapter 6. The anthropologist as ontological choreographer
Francoise Brun-Cottan

Epistemologies, Part Two: Culture and the corporate encounter

Chapter 7. Emergent culture, slippery culture - conflicting conceptualizations of culture in commercial ethnography
Martin Ortlieb

Another look: commentaries from the academy and corporate research

Chapter 8. Insider trading: Engaging and valuing corporate ethnography
Jeanette Blomberg

Chapter 9. Emergent forms of life in corporate arenas
Michael M. J. Fischer

Notes on contributors

Bibliography

Index