Environmental Strategic Communication

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Sprache: Englisch

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Beschreibung

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and a recognition of the diverse range of stakeholders.

Drawing on the history of the environmental movement, as well as case studies and organizational profiles, this textbook helps students make the most of media relations, stakeholder engagement, persuasion, and visual media techniques to further environmental advocacy goals. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.

Within the chapters, students will find:Case studies and organizational profiles
Discussion Questions
Lists of Keywords and Key Events, Locations, and Organizations

Instructors may access a test bank for the book by visiting [...]

Über den Autor

By Derek Moscato

Inhaltsverzeichnis

Introduction

Chapter 1: Historic Milestones and Trailblazers

Chapter 2: Opinion Leadership

Chapter 3: Public Relations and Advocacy

Chapter 4: Persuasion and Visual Rhetoric

Chapter 5: Ethics

Chapter 6: Public Scoping and Engagement

Chapter 7: Media Relations

Chapter 8: Advanced Writing and Visual Tactics

Chapter 9: Digital Environmentalism

Chapter 10: Corporate Social Responsibility

Chapter 11: Community, Accessibility, and Diversity

Chapter 12: International Communication

Chapter 13: Greening the Field: Communication and Sport

Chapter 14: Populism

References

Index

About the Author

Details

Erscheinungsjahr:	2023
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781538152294
ISBN-10:	1538152290
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Moscato, Derek
Hersteller:	Rowman & Littlefield Publishers
Maße:	229 x 152 x 13 mm
Von/Mit:	Derek Moscato
Erscheinungsdatum:	15.12.2023
Gewicht:	0,343 kg

Artikel-ID: 127347993