Engaging Employees through Strategic Commu...

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Sprache: Englisch

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Beschreibung

The second edition covers best practices in industry and practical theory and features case studies sourced from leading public relations and business communication organizations. It is essential reading for undergraduate and graduate students, academics, and practitioners in the fields of internal, corporate, and employee communication.

Über den Autor

Mark Dollins is President of North Star Communications Consulting, USA.

Jon Stemmle is a Professor of Strategic Communication in the Missouri School of Journalism at the University of Missouri, USA.

Inhaltsverzeichnis

1. Defining Employee Communication and its History 2. What Makes Employee Communication Strategic? 3. Employee Communication Measurement 4. Change Communications 5. Influences On Employee Communication 6. Ethics and Employee Communication 7. Internal Audience Segmentation 8. Storytelling 9. Channel Auditing, Assessment and Actions 10. The Evolution of Employee Communication to Employee Engagement 11. Beyond Change: Other Employee Communication Roles 12. Competencies For Employee Communication 13. Executive Communication 14. Crisis Communication 15. Artificial Intelligence and Employee Communication

Details

Erscheinungsjahr:	2026
Fachbereich:	Kommunikationswissenschaften
Genre:	Importe , Medienwissenschaften
Rubrik:	Wissenschaften
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781041048305
ISBN-10:	1041048300
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Dollins, Mark Stemmle, Jon
Auflage:	2. Auflage
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 17 mm
Von/Mit:	Mark Dollins (u. a.)
Erscheinungsdatum:	12.03.2026
Gewicht:	0,452 kg