"Digitizing the Customer Journey: Using the Latest Digital Technologies to Support Growth, Efficiency and Delight Customers Throughout the Customer's Touchpoints" is a groundbreaking book emphasizing the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today's times, any business that wants to compete will have to consider the advanced technologies available and implement them as soon as possible, or be left behind!

Stephen J. Wright, CEO, COO, and CIO at numerous multinational companies, provides many examples from various types of industries and gives clear steps how to get started, as well as making major arguments for the effectiveness of this type of change in any business-to-consumer company.

You will get the answers to the following questions:
¿ What are some of the ways technology has brought change to the economy?
¿ What is a customer journey?
¿ What are the three most important processes in every business?
¿ Why is a business that has digitized its processes likely to do better than one that hasn't?
¿ What are the best ways you can use technology to digitize the customer journey?
¿ What is a circular economy?