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The work also explores consumer behavior, both in times of crisis and among vulnerable groups such as children. It analyzes how external shocks like inflation or pandemics influence purchasing decisions, what factors shape children’s consumer competence, and how the presence of small and large retailers differs on digital platforms.
With an interdisciplinary approach, the work integrates concepts such as resilience, dynamic capabilities, and technology acceptance. It provides practical insights for designing future-proof retail models while raising awareness of the broader societal implications of digitalization in retail.
The work also explores consumer behavior, both in times of crisis and among vulnerable groups such as children. It analyzes how external shocks like inflation or pandemics influence purchasing decisions, what factors shape children’s consumer competence, and how the presence of small and large retailers differs on digital platforms.
With an interdisciplinary approach, the work integrates concepts such as resilience, dynamic capabilities, and technology acceptance. It provides practical insights for designing future-proof retail models while raising awareness of the broader societal implications of digitalization in retail.
Theresia Mennekes is a research assistant at the chair of marketing and retailing at University of Siegen. Her research focuses on consumer behavior and digital retail environment. She has published in international journals such as the International Journal of Retail & Distribution Management, The International Review of Retail, Distribution and Consumer Research, and Appetite.
Introduction.- Structure and Content of the Essays.- Essays.- General Discussion and Conclusion.- References.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | Handel und Internationales Marketing Retailing and International Marketing |
| Inhalt: |
xx
259 S. 9 s/w Illustr. 8 farbige Illustr. 259 p. 17 illus. 8 illus. in color. Textbook for German language market. |
| ISBN-13: | 9783658502225 |
| ISBN-10: | 3658502223 |
| Sprache: | Englisch |
| Herstellernummer: | 89589785 |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mennekes, Theresia |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH Handel und Internationales Marketing Retailing and International Marketing |
| Verantwortliche Person für die EU: | Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 210 x 148 x 16 mm |
| Von/Mit: | Theresia Mennekes |
| Erscheinungsdatum: | 29.10.2025 |
| Gewicht: | 0,366 kg |
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