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Cover: 9781529745023 | Digital Storytelling for Brands | Bridget Tombleson (u. a.) | Buch
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Digital Storytelling for Brands
Taschenbuch von Bridget Tombleson (u. a.)
Sprache: Englisch

57,40 €*

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Beschreibung
This is the first digital storytelling textbook to take a business and marketing perspective/application by focusing on brands and consumers.
This is the first digital storytelling textbook to take a business and marketing perspective/application by focusing on brands and consumers.
Über den Autor
Bridget Tombleson is an academic at Curtin University, Perth, Western Australia with more than twenty years experience in public relations and the communication industry. She has specialist experience in media relations, issues and crisis management, branding, strategy development and internal communications having worked across government, corporate and consultancy roles. Bridget has a Bachelor of Arts degree in English Literature and it is this undergraduate knowledge she blends with her postgraduate degrees in Business and Public Relations. She has unique knowledge of storytelling from an arts perspective, as well as applied knowledge of working with organisational brands. She currently teaches transmedia and digital storytelling at Curtin University in the School of Management and Marketing and has been recognised with a number of teaching awards.
Inhaltsverzeichnis
Chapter 1: Narrative Models Across the Ages
Chapter 2: Semiotics In A Digital World
Chapter 3: Participatory Culture And Transmedia Storytelling
Chapter 4: The Traditional Narrative And The Collective Narrative
Chapter 5: Telling Stories Across Multiple Platforms
Chapter 6: Becoming a Story Curator
Chapter 7: Storytelling Design And Composition
Chapter 8: Storytelling Through Video And Scrollytelling
Chapter 9: Podcasts For Business Storytelling
Chapter 10: Brand Storytelling And Reputation Management
Chapter 11: Outrage, Mis- and Disinformation In The Digital World
Chapter 12: Artificial Intelligence, Virtual Reality And The Future Of Storytelling
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781529745023
ISBN-10: 1529745020
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Tombleson, Bridget
Wolf, Katharina
Hersteller: Sage Publications Ltd
Maße: 239 x 169 x 19 mm
Von/Mit: Bridget Tombleson (u. a.)
Erscheinungsdatum: 21.08.2023
Gewicht: 0,506 kg
Artikel-ID: 126737619
Über den Autor
Bridget Tombleson is an academic at Curtin University, Perth, Western Australia with more than twenty years experience in public relations and the communication industry. She has specialist experience in media relations, issues and crisis management, branding, strategy development and internal communications having worked across government, corporate and consultancy roles. Bridget has a Bachelor of Arts degree in English Literature and it is this undergraduate knowledge she blends with her postgraduate degrees in Business and Public Relations. She has unique knowledge of storytelling from an arts perspective, as well as applied knowledge of working with organisational brands. She currently teaches transmedia and digital storytelling at Curtin University in the School of Management and Marketing and has been recognised with a number of teaching awards.
Inhaltsverzeichnis
Chapter 1: Narrative Models Across the Ages
Chapter 2: Semiotics In A Digital World
Chapter 3: Participatory Culture And Transmedia Storytelling
Chapter 4: The Traditional Narrative And The Collective Narrative
Chapter 5: Telling Stories Across Multiple Platforms
Chapter 6: Becoming a Story Curator
Chapter 7: Storytelling Design And Composition
Chapter 8: Storytelling Through Video And Scrollytelling
Chapter 9: Podcasts For Business Storytelling
Chapter 10: Brand Storytelling And Reputation Management
Chapter 11: Outrage, Mis- and Disinformation In The Digital World
Chapter 12: Artificial Intelligence, Virtual Reality And The Future Of Storytelling
Details
Erscheinungsjahr: 2023
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781529745023
ISBN-10: 1529745020
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Tombleson, Bridget
Wolf, Katharina
Hersteller: Sage Publications Ltd
Maße: 239 x 169 x 19 mm
Von/Mit: Bridget Tombleson (u. a.)
Erscheinungsdatum: 21.08.2023
Gewicht: 0,506 kg
Artikel-ID: 126737619
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