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- Chapter - 00: Introduction;
- Section - ONE: Discover;
- Chapter - 01: Discovery – identifying internal communication needs, barriers and pain points;
- Chapter - 02: Platforms – choosing the right digital communications and digital workplace architecture;
- Chapter - 03: Building the business case – costs, benefits and ROI of digital internal communication channels;
- Section - TWO: Develop;
- Chapter - 04: Publishing – the role of the intranet in digital communications and employee experience;
- Chapter - 05: Distribution – reaching the right people at the right time across digital channels;
- Chapter - 06: Governance – digital workplace communication processes and management;
- Chapter - 07: People – building capability and skills for digital internal communications;
- Section - THREE: Deliver;
- Chapter - 08: Content – best practices for internal communication content design and publishing;
- Chapter - 09: Communities – enterprise social networks and employee communities;
- Chapter - 10: Launching channels – how to launch internal communication platforms and digital tools;
- Chapter - 11: Measurement and management – evaluating performance, engagement and impact in internal communication;
- Section - FOUR: Future;
- Chapter - 12: The future of digital communication and employee experience;
| Erscheinungsjahr: | 2026 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781398626072 |
| ISBN-10: | 1398626074 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
O'Dea, Sharon
Phillips, Jonathan |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 17 mm |
| Von/Mit: | Sharon O'Dea (u. a.) |
| Erscheinungsdatum: | 28.07.2026 |
| Gewicht: | 0,488 kg |
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