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Designer's Guide to Product Vision, The
Learn to build your strategic influence to shape the future
Taschenbuch von Laura Fish (u. a.)
Sprache: Englisch

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Beschreibung
In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps students level up their skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness new power by championing product visions that make a powerful difference. Students will learn how to:
  • Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change
  • Bind their product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives
  • Master the exceptional business communication skills they need to command business endeavors based on product or service vision
  • Secure dedicated resources, assemble their team, and captain their visioneering expedition to success
Fish provides practical tools that help students apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, students can leave pixel-pushing behind -- and change their world.
In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps students level up their skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness new power by championing product visions that make a powerful difference. Students will learn how to:
  • Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change
  • Bind their product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives
  • Master the exceptional business communication skills they need to command business endeavors based on product or service vision
  • Secure dedicated resources, assemble their team, and captain their visioneering expedition to success
Fish provides practical tools that help students apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, students can leave pixel-pushing behind -- and change their world.
Über den Autor
Laura Fish is a modern designer focusing on strategic product vision that can shape big change for the better. Drawing on fifteen years embedded in digital product programs and user experience teams, she can now speak to hard lessons learned and expertise gained that have led her to redefine her professional purpose and make the changes needed to level herself up. She is now dedicated to helping fellow designers do the same, acting as a visioneering sherpa to guide the journey.

Scott Kiekbusch is a digital product strategist and designer with nearly 20 years of industry experience. Scott has built & led digital product design teams, participated in the design and delivery of websites & applications enjoyed by millions of users, and helped mature the product design practices of several organizations. In his free time he enjoys playing & listening to music, traveling, photography, and periodically posting hot takes on Twitter [...] He currently resides with his family in the Indianapolis, IN area.

Inhaltsverzeichnis
  • Part I: The Calling
  • 1. The State of the Designer
  • 2. Re-Design School
  • 3. Master Class: First Principles Thinking
  • Part II: The Vision
  • 4. Getting Started with the A-Team
  • 5. Strategy: Connecting the Dots
  • 6. Telling the Story of the Future Experience
  • Part III: Visioneering
  • 7. Setting Your Compass by Your North Star
  • 8. Building Your Visioneering Practice
  • Afterword: Purpose Driven
Details
Erscheinungsjahr: 2020
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Seiten: 288
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780136654322
ISBN-10: 0136654320
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Fish, Laura
Kiekbusch, Scott
Hersteller: Pearson Education (US)
Maße: 186 x 231 x 19 mm
Von/Mit: Laura Fish (u. a.)
Erscheinungsdatum: 04.11.2020
Gewicht: 0,474 kg
preigu-id: 117827948
Über den Autor
Laura Fish is a modern designer focusing on strategic product vision that can shape big change for the better. Drawing on fifteen years embedded in digital product programs and user experience teams, she can now speak to hard lessons learned and expertise gained that have led her to redefine her professional purpose and make the changes needed to level herself up. She is now dedicated to helping fellow designers do the same, acting as a visioneering sherpa to guide the journey.

Scott Kiekbusch is a digital product strategist and designer with nearly 20 years of industry experience. Scott has built & led digital product design teams, participated in the design and delivery of websites & applications enjoyed by millions of users, and helped mature the product design practices of several organizations. In his free time he enjoys playing & listening to music, traveling, photography, and periodically posting hot takes on Twitter [...] He currently resides with his family in the Indianapolis, IN area.

Inhaltsverzeichnis
  • Part I: The Calling
  • 1. The State of the Designer
  • 2. Re-Design School
  • 3. Master Class: First Principles Thinking
  • Part II: The Vision
  • 4. Getting Started with the A-Team
  • 5. Strategy: Connecting the Dots
  • 6. Telling the Story of the Future Experience
  • Part III: Visioneering
  • 7. Setting Your Compass by Your North Star
  • 8. Building Your Visioneering Practice
  • Afterword: Purpose Driven
Details
Erscheinungsjahr: 2020
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Seiten: 288
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780136654322
ISBN-10: 0136654320
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Fish, Laura
Kiekbusch, Scott
Hersteller: Pearson Education (US)
Maße: 186 x 231 x 19 mm
Von/Mit: Laura Fish (u. a.)
Erscheinungsdatum: 04.11.2020
Gewicht: 0,474 kg
preigu-id: 117827948
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