E-Commerce Website Optimization | Taschenbuch

Um unseren Shop nutzen zu können, müssen Sie Javascript in Ihrem Browser aktivieren.

Cover: 9781789664423 | E-Commerce Website Optimization: Why 95% of Your Website Visitors...

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

41,40 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Sie können kein Produkt in den Warenkorb legen, da Javascript und technisch notwendige Cookies aktiviert sein müssen.

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving. It's about understanding people and their behaviour, not simply website visits. E-commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of visitors who buy from the site, and subsequently the amount that these visitors spend when they buy. Grounded in best-practice theory and research, it brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.

In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, as well as a new chapter on persuasive copywriting. Alongside updated case studies and newly recommended tools, E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Über den Autor

Dan Croxen-John, Johann van Tonder

Zusammenfassung

New to this edition: new content on test metrics, prioritization and personalization, as well as a new chapter on persuasive copywriting, plus updated case studies and recommended tools

Inhaltsverzeichnis

Chapter - 01: Introduction to e-commerce website optimization; Chapter - 02: The kick-off; Chapter - 03: How people buy; Chapter - 04: Essential research; Chapter - 05: Add depth with further research; Chapter - 06: Merchandizing analytics; Chapter - 07: Creating the optimization plan; Chapter - 08: Hypotheses and creative work; Chapter - 09: Testing your hypothesis; Chapter - 10: Personalization; Chapter - 11: Optimizing the optimization; Chapter - 12: People and culture; Chapter - 13: Persuasive website copywriting; Chapter - 14: Launching a new website

Details

Erscheinungsjahr:	2020
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	272
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781789664423
ISBN-10:	178966442X
Sprache:	Englisch
Herstellernummer:	12538
Einband:	Kartoniert / Broschiert
Autor:	Croxen-John, Dan Tonder, Johann van
Auflage:	2nd edition
Hersteller:	Kogan Page
Maße:	233 x 155 x 17 mm
Von/Mit:	Dan Croxen-John (u. a.)
Erscheinungsdatum:	29.12.2020
Gewicht:	0,425 kg