Dekorationsartikel gehören nicht zum Leistungsumfang.
Sprache:
Englisch
50,65 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
Kategorien:
Beschreibung
Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.
Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.
Über den Autor
Mohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance, a research centre that brings together the world's leading firms and academics to address digital service transformation challenges. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online courseat Cambridge University Press and Assessment.
Inhaltsverzeichnis
Chapter - 01: Introduction; Chapter - 02: Customer experience-centric strategy; Chapter - 03: Data-driven customer experience design; Chapter - 04: Customer journey; Chapter - 05: Customer delight; Chapter - 06: Customer experience design challenges; Chapter - 07: Customer experience measurements; Chapter - 08: Customer loyalty; Chapter - 09: Customer engagement; Chapter - 10: Personalized experience; Chapter - 11: Brand equity; Chapter - 12: Data-driven business models; Chapter - 13: Conclusion and future outlook;
Details
Erscheinungsjahr: | 2025 |
---|---|
Fachbereich: | Einzelne Wirtschaftszweige |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781398617391 |
ISBN-10: | 1398617393 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Zaki, Mohamed |
Hersteller: |
Kogan Page
Kogan Page Ltd |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 234 x 156 x 22 mm |
Von/Mit: | Mohamed Zaki |
Erscheinungsdatum: | 29.04.2025 |
Gewicht: | 0,762 kg |
Über den Autor
Mohamed Zaki is Professor at the Institute for Manufacturing, Department of Engineering, University of Cambridge and Deputy Director of Cambridge Service Alliance, a research centre that brings together the world's leading firms and academics to address digital service transformation challenges. He has consulted and lectured for over 50 organisations, including Manchester United, Caterpillar and IKEA. He is course leader for the Data-Driven Design for Customer Experience (CX) online courseat Cambridge University Press and Assessment.
Inhaltsverzeichnis
Chapter - 01: Introduction; Chapter - 02: Customer experience-centric strategy; Chapter - 03: Data-driven customer experience design; Chapter - 04: Customer journey; Chapter - 05: Customer delight; Chapter - 06: Customer experience design challenges; Chapter - 07: Customer experience measurements; Chapter - 08: Customer loyalty; Chapter - 09: Customer engagement; Chapter - 10: Personalized experience; Chapter - 11: Brand equity; Chapter - 12: Data-driven business models; Chapter - 13: Conclusion and future outlook;
Details
Erscheinungsjahr: | 2025 |
---|---|
Fachbereich: | Einzelne Wirtschaftszweige |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781398617391 |
ISBN-10: | 1398617393 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Zaki, Mohamed |
Hersteller: |
Kogan Page
Kogan Page Ltd |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 234 x 156 x 22 mm |
Von/Mit: | Mohamed Zaki |
Erscheinungsdatum: | 29.04.2025 |
Gewicht: | 0,762 kg |
Sicherheitshinweis