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Customer Experience Analytics
How Customers Can Better Guide Your Web and App Design Decisions
Taschenbuch von Akin Arikan
Sprache: Englisch

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Beschreibung
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
Über den Autor

Akin Arikan has over 20 years of experience working with customers in the field of digital intelligence and is an award-winning industry speaker, a published author on multichannel marketing, a frequent contributor to magazines, and a blogger. Akin is a director of product at Contentsquare, a popular customer experience analytics and optimization solution, and a guest lecturer on the first-of-its-kind Cross-Channel Management certificate program at the University of St. Gallen.

Inhaltsverzeichnis

Introduction: The Experience Imperative. PART I ... Experience Analytics Essentials for Closing Blinspots and Connecting the Dots A Fresh Pair of Eyes are Needed to See Your Digital Business Today. 1. What Ingredients Make for a Good Experience? 2. Where are the Blindspots in the Traditional Digital Intelligence Ecosystem? 3. A Map of Digital Experience Analytics and Metrics. 4. Connect the Dots Between Experience and the Digital Intelligence Ecosystem. PART II ... Solve Everyday Business Challenges Faster with Experience Analytics Train Your New Pair of Eyes on Your Digital Business. 5. Solve Common Challenges at the Top of the Funnel. 6. Solve Common Challenges at the Middle of the Funnel. 7. Solve Common Challenges at the Bottom of the Funnel. 8. Solve Common Challenges at the Flip Side of the Funnel. 9. Solve Challenges Across the Entire Customer Journey. PART III ... See Into The Future with Experience Analytics. 10. Target and Personalize Marketing Experiences Based on Digital Body Language. 11. Extend Experience Analytics to New Channels.

Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 326
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032370767
ISBN-10: 1032370769
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Arikan, Akin
Hersteller: Taylor & Francis Ltd
Maße: 152 x 228 x 19 mm
Von/Mit: Akin Arikan
Erscheinungsdatum: 13.02.2023
Gewicht: 0,528 kg
preigu-id: 125159424
Über den Autor

Akin Arikan has over 20 years of experience working with customers in the field of digital intelligence and is an award-winning industry speaker, a published author on multichannel marketing, a frequent contributor to magazines, and a blogger. Akin is a director of product at Contentsquare, a popular customer experience analytics and optimization solution, and a guest lecturer on the first-of-its-kind Cross-Channel Management certificate program at the University of St. Gallen.

Inhaltsverzeichnis

Introduction: The Experience Imperative. PART I ... Experience Analytics Essentials for Closing Blinspots and Connecting the Dots A Fresh Pair of Eyes are Needed to See Your Digital Business Today. 1. What Ingredients Make for a Good Experience? 2. Where are the Blindspots in the Traditional Digital Intelligence Ecosystem? 3. A Map of Digital Experience Analytics and Metrics. 4. Connect the Dots Between Experience and the Digital Intelligence Ecosystem. PART II ... Solve Everyday Business Challenges Faster with Experience Analytics Train Your New Pair of Eyes on Your Digital Business. 5. Solve Common Challenges at the Top of the Funnel. 6. Solve Common Challenges at the Middle of the Funnel. 7. Solve Common Challenges at the Bottom of the Funnel. 8. Solve Common Challenges at the Flip Side of the Funnel. 9. Solve Challenges Across the Entire Customer Journey. PART III ... See Into The Future with Experience Analytics. 10. Target and Personalize Marketing Experiences Based on Digital Body Language. 11. Extend Experience Analytics to New Channels.

Details
Erscheinungsjahr: 2023
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 326
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032370767
ISBN-10: 1032370769
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Arikan, Akin
Hersteller: Taylor & Francis Ltd
Maße: 152 x 228 x 19 mm
Von/Mit: Akin Arikan
Erscheinungsdatum: 13.02.2023
Gewicht: 0,528 kg
preigu-id: 125159424
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