Introduction; 1. Culture and cognition Naomi Quinn, and Dorothy Holland; Part I. Presupposed Worlds, Language, and Discourse: 2. The definiton of lie: an examination of the folk models underlying a semantic prototype Eve E. Sweetser; 3. Linguistic competence and folk theories of language: two English hedges Paul Kay; 4. Prestige and intimacy: the cultural models behind Americans' talk about gender types Dorothy Holland, and Debra Skinner; 5. A folk model of the mind Roy D'Andrade; Part II. Reasoning and Problem Solving from Presupposed Worlds: 6. Proverbs and cultural models: an American psychology of problem solving Geoffrey M. White; 7. Convergent evidence for a cultural model of American marriage Naomi Quinn; Part III. The Role of Metaphor and Analogy in Representing Knowledge of Presupposed Worlds: 8. The cognitive model of anger inherent in American English George Lakoff and Zoltán Kövecses; 9. Two theories of home heat control Willett Kempton; 10. How people construct mental models Allan Collins and Dedre Gentner; Part IV. Negotiating Social and Psychological Realities: 11. Myth and experience in the Trobriand Islands Edwin Hutchins; 12. Goals, events, and understanding in Ifaluk emotion theory Catherine Lutz; 13. Ecuadorian illness stories: cultural knowledge in natural discourse Laurie Price; 14. Explanatory systems in oral life stories Charlotte Linde; Part V. An Appraisal: 15. Models, 'folk' and 'cultural': paradigms regained? Roger M. Keesing.