Crystallizing Public Opinion | Buch | preigu

Cover: 9798880903573 | Crystallizing Public Opinion | Edward L. Bernays | Buch | Englisch

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Sprache: Englisch

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Beschreibung

In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced changed stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated the learned the expert the intellectual-is therefore clear.

They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.

In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced changed stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated the learned the expert the intellectual-is therefore clear.

They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.

Details

Erscheinungsjahr:	2024
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
ISBN-13:	9798880903573
Sprache:	Englisch
Einband:	Gebunden
Autor:	L. Bernays, Edward
Hersteller:	Start Classics
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	235 x 157 x 12 mm
Von/Mit:	Edward L. Bernays
Erscheinungsdatum:	23.04.2024
Gewicht:	0,345 kg

Artikel-ID: 128915023

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