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Englisch
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Beschreibung
Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.
Effectively develop a strategy to protect your brand in the face of crises, be it internal, external, political or online with this brand new edition.
Über den Autor
Amanda Coleman
Inhaltsverzeichnis
Chapter - 00: Acknowledgements; Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter - 02: Recognizing a crisis: What it is and how to spot it; Chapter - 03: The operational response: The approaches and how they relate to communications; Chapter - 04: Remembering the people: How employees should come first; Chapter - 05: It's tough at the top: The role of leadership in a crisis; Chapter - 06: The impact on the community: Managing the consequences; Chapter - 07: It's OK to not be OK: Ensuring support is in place; Chapter - 08: Stepping on the road to recovery; Chapter - 09: So, what happens next?
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 248 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398609419 |
ISBN-10: | 1398609412 |
Sprache: | Englisch |
Herstellernummer: | 14677 |
Einband: | Kartoniert / Broschiert |
Autor: | Coleman, Amanda |
Hersteller: | Kogan Page Ltd |
Maße: | 233 x 157 x 17 mm |
Von/Mit: | Amanda Coleman |
Erscheinungsdatum: | 03.03.2023 |
Gewicht: | 0,379 kg |
Über den Autor
Amanda Coleman
Inhaltsverzeichnis
Chapter - 00: Acknowledgements; Chapter - 01: Are you ready for a crisis? Creating and testing a crisis communication plan; Chapter - 02: Recognizing a crisis: What it is and how to spot it; Chapter - 03: The operational response: The approaches and how they relate to communications; Chapter - 04: Remembering the people: How employees should come first; Chapter - 05: It's tough at the top: The role of leadership in a crisis; Chapter - 06: The impact on the community: Managing the consequences; Chapter - 07: It's OK to not be OK: Ensuring support is in place; Chapter - 08: Stepping on the road to recovery; Chapter - 09: So, what happens next?
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 248 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781398609419 |
ISBN-10: | 1398609412 |
Sprache: | Englisch |
Herstellernummer: | 14677 |
Einband: | Kartoniert / Broschiert |
Autor: | Coleman, Amanda |
Hersteller: | Kogan Page Ltd |
Maße: | 233 x 157 x 17 mm |
Von/Mit: | Amanda Coleman |
Erscheinungsdatum: | 03.03.2023 |
Gewicht: | 0,379 kg |
Warnhinweis