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Beschreibung

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

Dave Trott shows you how.

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can.

The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

Dave Trott shows you how.

Über den Autor
Dave Trott is a creative director, copywriter, and author. Trott studied at the Pratt Institute in New York City, majoring in advertising before going on to found the advertising agencies Gold Greenlees Trott, Bainsfair Sharkey Trott and Walsh Trott Chick Smith. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising. He has also received lifetime achievement in advertising awards from The Creative Circle, The Marketing Society, and The Scottish Advertising Assocication.
Details
Erscheinungsjahr: 2019
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Reihe: Harriman House
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780857197306
ISBN-10: 0857197304
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Trott, Dave
Hersteller: Macmillan Publishers Int Ltd - MDL
Harriman House
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 138 x 25 mm
Von/Mit: Dave Trott
Erscheinungsdatum: 04.02.2019
Gewicht: 0,301 kg
Artikel-ID: 114813415

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