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This book argues that the strategic management of relationships with external stakeholders - what the author calls 'Corporate Diplomacy' - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.
This book argues that the strategic management of relationships with external stakeholders - what the author calls 'Corporate Diplomacy' - creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.
Preface
Introduction
1. Due diligence: Mapping and analysis of your stakeholders
2. Integration: From stakeholder maps to financial and operational performance
3. Personal: Stakeholder relationships are personal relationships
4. Learning: Humility in adapting to negative feedback in a necessarily imperfect strategy
5. Openness: Strategic communications to reinforce trust and reputation
6. Mindset: Externally facing long-term organizational culture
Conclusion: 12 traps to avoid
Endnotes
About the author
Index
| Erscheinungsjahr: | 2016 |
|---|---|
| Genre: | Soziologie |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 230 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781783532988 |
| ISBN-10: | 178353298X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Henisz, Witold J. |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 234 x 156 x 18 mm |
| Von/Mit: | Witold J. Henisz |
| Erscheinungsdatum: | 14.11.2016 |
| Gewicht: | 0,354 kg |
Preface
Introduction
1. Due diligence: Mapping and analysis of your stakeholders
2. Integration: From stakeholder maps to financial and operational performance
3. Personal: Stakeholder relationships are personal relationships
4. Learning: Humility in adapting to negative feedback in a necessarily imperfect strategy
5. Openness: Strategic communications to reinforce trust and reputation
6. Mindset: Externally facing long-term organizational culture
Conclusion: 12 traps to avoid
Endnotes
About the author
Index
| Erscheinungsjahr: | 2016 |
|---|---|
| Genre: | Soziologie |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 230 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781783532988 |
| ISBN-10: | 178353298X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Henisz, Witold J. |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 234 x 156 x 18 mm |
| Von/Mit: | Witold J. Henisz |
| Erscheinungsdatum: | 14.11.2016 |
| Gewicht: | 0,354 kg |
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