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Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
Before We Begin
REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.
DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.
STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.
SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.
Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index
Erscheinungsjahr: | 2012 |
---|---|
Fachbereich: | Datenkommunikation, Netze & Mailboxen |
Genre: | Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Taschenbuch |
Seiten: | 224 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9780321808301 |
ISBN-10: | 0321808304 |
UPC: | 785342808308 |
EAN: | 0785342808308 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Halvorson, Kristina
Rach, Melissa |
Auflage: | 2nd edition |
Hersteller: |
Pearson Education
Pearson Education Limited |
Maße: | 235 x 179 x 16 mm |
Von/Mit: | Kristina Halvorson (u. a.) |
Erscheinungsdatum: | 10.02.2012 |
Gewicht: | 0,335 kg |
Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
Before We Begin
REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.
DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.
STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.
SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.
Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index
Erscheinungsjahr: | 2012 |
---|---|
Fachbereich: | Datenkommunikation, Netze & Mailboxen |
Genre: | Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Taschenbuch |
Seiten: | 224 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9780321808301 |
ISBN-10: | 0321808304 |
UPC: | 785342808308 |
EAN: | 0785342808308 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Halvorson, Kristina
Rach, Melissa |
Auflage: | 2nd edition |
Hersteller: |
Pearson Education
Pearson Education Limited |
Maße: | 235 x 179 x 16 mm |
Von/Mit: | Kristina Halvorson (u. a.) |
Erscheinungsdatum: | 10.02.2012 |
Gewicht: | 0,335 kg |