Content Strategy for the Web | Taschenbuch

Cover: 9780321808301 | Content Strategy for the Web | Kristina Halvorson (u. a.) | Buch

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Sprache: Englisch

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Beschreibung

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Inhaltsverzeichnis

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond

Before We Begin

REALITY

1 NOW: Hit the ground running.

2 PROBLEM: Why does your content (still) suck?

3 SOLUTION: Content strategy to the rescue.

DISCOVERY

4 ALIGNMENT: Down with silos, up with people.

5 AUDIT: Take a close-up look at your current content.

6 ANALYSIS Your content lives in a complicated world.

STRATEGY

7 CORE: Core strategy: the center of it all.

8 CONTENT: Substance and structure: the stuff they come for.

9 PEOPLE Worldflow and governance: the path to victory.

SUCCESS

10 PERSUASION: Making the case for content strategy.

11 ADVOCACY: Get out there and do something.

12 HERO: Save the content, save the world.

Content strategy reading list

Acknowledgments

About the Authors

About Brain Traffic

Index

Erscheinungsjahr:	2012
Fachbereich:	Datenkommunikation, Netze & Mailboxen
Genre:	Importe , Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780321808301
ISBN-10:	0321808304
UPC:	785342808308
EAN:	0785342808308
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Halvorson, Kristina Rach, Melissa
Auflage:	2. Auflage
Hersteller:	New Riders Pearson Business Pearson Education Limited
Verantwortliche Person für die EU:	New Riders, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	235 x 178 x 12 mm
Von/Mit:	Kristina Halvorson (u. a.)
Erscheinungsdatum:	22.03.2012
Gewicht:	0,385 kg