Erica Jorgensen: Strategic Content Design

Cover: 9781959029571 | Strategic Content Design | Tools and Research Techniques for Better UX

Rückseite: 9781959029571 | Strategic Content Design | Tools and Research Techniques for Better UX

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

107,95 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

"Content testing is user research that pinpoints which exact words, phrases, and messages are preferable to your audience. Content is expensive to create, so it needs to perform. As a content strategist or content designer, you may try to improve your content with A/B testing or optimize it using analytics. But imagine how powerful it would be if you could identify effective content before you launch it! Content testing helps pinpoint those just-right words most likely to engage your audience. What content is clear? What needs work? What's missing? Whether you're a solo practitioner or part of a large content team, you can answer these questions with quick content testing and drive a stronger customer experience for better business results"--

Über den Autor

Erica Jorgensen is the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. She's a content designer, content strategist, and team leader who speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, Web Directions Summit Sydney, and Button: The Content Design Conference. She's worked at startups (Amazon and [...]) and global companies (Expedia and Microsoft). Erica has also taught courses and workshops on content and analytics for the University of Washington and Seattle's School of Visual Concepts ([...]), and facilitates workshops on content strategy and content usability for companies around the world. She's a graduate of the University of Connecticut and the University of Missouri-Columbia's School of Journalism.

Details

Erscheinungsjahr:	2023
Fachbereich:	Datenkommunikation, Netze & Mailboxen
Genre:	Importe , Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781959029571
ISBN-10:	1959029576
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Jorgensen, Erica
Hersteller:	Rosenfeld Media
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 21 mm
Von/Mit:	Erica Jorgensen
Erscheinungsdatum:	11.04.2023
Gewicht:	0,693 kg