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Good content isn't magical--it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing.
"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX--by which I mean EVERYONE."
--Kristina Halvorson, CEO and Founder, Brain Traffic
Who Should Read This Book?
Content professionals of all types--copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers.
Takeaways
- Realistically assess the current state of your content.
- Learn how to write content research questions.
- Create a content research study and evaluate your content&apos: s effectiveness.
- Identify which specific words or content elements to test. Analyze your research results.
- Identify which specific words or content elements to test.
- Determine which research methods and tools are ideal for your team's content research needs.
- Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and improving your bottom line.
- Create a content research roadmap.
- Learn from professional content people in case studies that highlight practical examples.
Good content isn't magical--it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing.
"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX--by which I mean EVERYONE."
--Kristina Halvorson, CEO and Founder, Brain Traffic
Who Should Read This Book?
Content professionals of all types--copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers.
Takeaways
- Realistically assess the current state of your content.
- Learn how to write content research questions.
- Create a content research study and evaluate your content&apos: s effectiveness.
- Identify which specific words or content elements to test. Analyze your research results.
- Identify which specific words or content elements to test.
- Determine which research methods and tools are ideal for your team's content research needs.
- Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and improving your bottom line.
- Create a content research roadmap.
- Learn from professional content people in case studies that highlight practical examples.
Erica Jorgensen is the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. She's a content designer, content strategist, and team leader who speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, Web Directions Summit Sydney, and Button: The Content Design Conference. She's worked at startups (Amazon and [...]) and global companies (Expedia and Microsoft). Erica has also taught courses and workshops on content and analytics for the University of Washington and Seattle's School of Visual Concepts ([...]), and facilitates workshops on content strategy and content usability for companies around the world. She's a graduate of the University of Connecticut and the University of Missouri-Columbia's School of Journalism.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Seiten: | 320 |
| ISBN-13: | 9781959029571 |
| ISBN-10: | 1959029576 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Jorgensen, Erica |
| Hersteller: | Rosenfeld Media |
| Maße: | 226 x 151 x 26 mm |
| Von/Mit: | Erica Jorgensen |
| Erscheinungsdatum: | 11.04.2023 |
| Gewicht: | 0,618 kg |
Erica Jorgensen is the author of Strategic Content Design: Tools and Research Techniques for Better UX, published by Rosenfeld Media. She's a content designer, content strategist, and team leader who speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, Web Directions Summit Sydney, and Button: The Content Design Conference. She's worked at startups (Amazon and [...]) and global companies (Expedia and Microsoft). Erica has also taught courses and workshops on content and analytics for the University of Washington and Seattle's School of Visual Concepts ([...]), and facilitates workshops on content strategy and content usability for companies around the world. She's a graduate of the University of Connecticut and the University of Missouri-Columbia's School of Journalism.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Seiten: | 320 |
| ISBN-13: | 9781959029571 |
| ISBN-10: | 1959029576 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Jorgensen, Erica |
| Hersteller: | Rosenfeld Media |
| Maße: | 226 x 151 x 26 mm |
| Von/Mit: | Erica Jorgensen |
| Erscheinungsdatum: | 11.04.2023 |
| Gewicht: | 0,618 kg |
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