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Beschreibung
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Details
Erscheinungsjahr: 2016
Genre: Recht, Sozialwissenschaften, Soziologie, Wirtschaft
Rubrik: Wissenschaften
Medium: Taschenbuch
Inhalt: 166 S.
ISBN-13: 9783847407720
ISBN-10: 3847407724
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Hackett, Paul M W/Schwarzenbach, Jessica/Jürgens, Uta Maria
Auflage: 1/2016
Hersteller: Verlag Barbara Budrich
Verantwortliche Person für die EU: Verlag Barbara Budrich GmbH, Magdalena Lautenschlager, Stauffenbergstr. 7, D-51379 Leverkusen, info@budrich.de
Maße: 210 x 148 x 10 mm
Von/Mit: Paul M W/Schwarzenbach, Jessica/Jürgens, Uta Maria Hackett
Erscheinungsdatum: 18.04.2016
Gewicht: 0,25 kg
Artikel-ID: 112259648

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