Part One: Consumer Identity Work
Chapter One: Identity and Consumption - Joonas Rokka and Sofia Ulver
Chapter Two: Family and Collective Identity - Amber M. Epp and Tandy Chalmers Thomas
Chapter Three: The Emotional and Affective Dimensions of Consumer Culture - Anil Isisag, Alev Pinar Kuruoglu and Domen Bajde
Chapter Four: Critical Reflections on Consumer Identity - David Crockett and Michelle F. Weinberger
Part Two: Marketplace Cultures
Chapter Five: Marketplace Cultures - Bernard Cova, Avi Shankar and Jack Coffin
Chapter Six: Social Distinction and the Practice of Taste - Zeynep Arsel and Jonathan Bean
Chapter Seven: Religion, Spirituality, and Consumption - Diego Rinallo and Jannsen Santana
Chapter Eight: Glocalization of Marketplace Cultures - Gokcen Coskuner-Balli and Burçak Ertimur
Part Three: The Socio-historic Patterning of Consumption
Chapter Nine: Social Class - Paul Henry and Olga Kravets
Chapter Ten: Gender(s), Consumption, and Markets - Luca M. Visconti, Pauline Maclaran and Shona Bettany
Chapter Eleven: Race and Ethnicity - Samantha N.N. Cross, Robert L. Harrison, Lisa Peñaloza, Rodrigo B. Castilhos and Kevin D. Thomas
Chapter Twelve: Global Mobilities - Zahra Sharifonnasabi, Marius K. Luedicke, Fleura Bardhi, and Ela Veresiu
Part Four: Mass-Mediated Ideologies and Consumers' Interpretive Strategies
Chapter Thirteen: Market Mythmaking and Consumer Culture - Craig J. Thompson, Eric J. Arnould and Ela Veresiu
Chapter Fourteen: Rethinking Consumer Resistance - Hunter Jones and Alan Bradshaw
Chapter Fifteen: What are Audiences and Why do they Matter? - Eileen Fischer, Marie-Agnes Parmentier, Cristel Russell and Hope Schau
Chapter Sixteen: Consumer Movements - Johanna Golnhoffer and Henri Weijo