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Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
Features:
* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective
* The addition of new journal articles from a range of journals.
Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.
Features:
* Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective
* The addition of new journal articles from a range of journals.
Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing Research Group and Programme Director for the MSC in Strategic Marketing at Cardiff Business School. He holds a PhD in Consumer Behaviour from the University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research, European Academy of Marketing and a Senior Examiner for the Chartered Institute of Marketing. He also acts as the Vice President for Western Europe, the Academy for Global Business Advancement (AGBA) and is the Managing Editor for Journal of Global Business Advancement. His research interests include cross-cultural consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction, and he has published widely in leading academic journals. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.
Gordon Foxall is a Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).
* Consumer Motives, Values and Motivation Research
* Consumer Response to Marketing Actions: Exposure, Attention and Perception
* Consumer Response to Marketing Actions: Learning and Attitudes
* Consumer Response to Marketing Actions: Action, Post-Purchase and Involvement
* Consumer Demographics
* Consumer Psychographics
Part 1 Article
Part Two - Social and Group Aspects of Consumer Behaviour
* Social Group, Tribal, Postmodern and Household Buying Influences
* Culture and Subculture
Part 2 Article
Part 3 Integrated Approaches to Consumer Behaviour
* Organizational Buying Behaviour
* New Product Buying
* Repeat, Loyal and Relational Buying
* Data-Based Consumer Behaviour
* Consumer Misbehaviour
Part 3 Article
Erscheinungsjahr: | 2009 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 578 |
Inhalt: | 576 S. |
ISBN-13: | 9780470994658 |
ISBN-10: | 0470994657 |
Sprache: | Englisch |
Herstellernummer: | 14599465000 |
Einband: | Kartoniert / Broschiert |
Autor: | Evans |
Auflage: | 2. Auflage 2000 |
Hersteller: |
Wiley
John Wiley & Sons |
Maße: | 254 x 203 x 30 mm |
Von/Mit: | Evans |
Erscheinungsdatum: | 31.03.2009 |
Gewicht: | 1,223 kg |
Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing Research Group and Programme Director for the MSC in Strategic Marketing at Cardiff Business School. He holds a PhD in Consumer Behaviour from the University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research, European Academy of Marketing and a Senior Examiner for the Chartered Institute of Marketing. He also acts as the Vice President for Western Europe, the Academy for Global Business Advancement (AGBA) and is the Managing Editor for Journal of Global Business Advancement. His research interests include cross-cultural consumer behaviour, self-concept, service quality, brand evaluations and customer satisfaction, and he has published widely in leading academic journals. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.
Gordon Foxall is a Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).
* Consumer Motives, Values and Motivation Research
* Consumer Response to Marketing Actions: Exposure, Attention and Perception
* Consumer Response to Marketing Actions: Learning and Attitudes
* Consumer Response to Marketing Actions: Action, Post-Purchase and Involvement
* Consumer Demographics
* Consumer Psychographics
Part 1 Article
Part Two - Social and Group Aspects of Consumer Behaviour
* Social Group, Tribal, Postmodern and Household Buying Influences
* Culture and Subculture
Part 2 Article
Part 3 Integrated Approaches to Consumer Behaviour
* Organizational Buying Behaviour
* New Product Buying
* Repeat, Loyal and Relational Buying
* Data-Based Consumer Behaviour
* Consumer Misbehaviour
Part 3 Article
Erscheinungsjahr: | 2009 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 578 |
Inhalt: | 576 S. |
ISBN-13: | 9780470994658 |
ISBN-10: | 0470994657 |
Sprache: | Englisch |
Herstellernummer: | 14599465000 |
Einband: | Kartoniert / Broschiert |
Autor: | Evans |
Auflage: | 2. Auflage 2000 |
Hersteller: |
Wiley
John Wiley & Sons |
Maße: | 254 x 203 x 30 mm |
Von/Mit: | Evans |
Erscheinungsdatum: | 31.03.2009 |
Gewicht: | 1,223 kg |