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Beschreibung

Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

Consumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

Über den Autor

Morris B. Holbrook is now-retired W. T. Dillard Professor Emeritus of Marketing, Graduate School of Business, Columbia University, New York City. He received his Bachelor's Degree from Harvard College (English Literature) in 1965, his MBA from Columbia University in 1967, and his PhD in Marketing from Columbia in 1975. From 1975 to 2009, he taught courses at the Columbia Business School in such areas as sales management, marketing strategy, research methods, consumer behavior, and commercial communication in the culture of consumption. His research has covered a wide variety of topics in marketing and consumer behavior with a special focus on issues related to communication in general and to aesthetics, semiotics, hermeneutics, art, entertainment, music, jazz, motion pictures, nostalgia, and stereography in particular.

Inhaltsverzeichnis

Part I: Some Autobiographical Sketches1. Morris B. Holbrook: An Introduction 2. Morris B. Holbrook: An Historical Autoethnographic Subjective Personal Introspection 3. Morris the Cat or the Wolf-Man on the Upper West Side: Animal Metaphors and Me Part II: Some Comments on the Consumption Experience4. Essay on the Origins, Development, and Future of the Consumption Experience as a Concept in Marketing and Consumer Research 5. Consumption Experiences in the Arts Part III: Some Theoretical and Methodological Considerations Concerning Consumer Value6. Commentary: Consumption Experiences, Consumer Value, Subjective Personal Introspection, the Photographic Essay, and Semiological/Hermeneutic Interpretation 7. The Concept of Consumer Value: Its Development, Implications, and Trajectory 8. Consumption Criteria in Arts Marketing Part IV: Some Perspectives from Jazz9. The Marketing Manager as a Jazz Musician 10. Reflections on Jazz Training and Marketing Education: What Makes a Great Teacher? Part V: Some Criticisms, Cavils, Complaints, and Controversies11. The Greedy Bastard's Guide to Business 12. What For Art Thou, Marketing? 13. A Subjective Personal Introspective Essay on the Evolution of Business Schools, the Fate of Marketing Education, and Aspirations toward a Great Society

Details
Erscheinungsjahr: 2024
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781032908861
ISBN-10: 1032908866
Sprache: Englisch
Einband: Gebunden
Autor: Holbrook, Morris B.
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 240 x 161 x 21 mm
Von/Mit: Morris B. Holbrook
Erscheinungsdatum: 02.12.2024
Gewicht: 0,611 kg
Artikel-ID: 129781084

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