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Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds.
Radina Vüeti¿ explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia's openness and an exaggerated depiction of its authoritarianism.
Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds.
Radina Vüeti¿ explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia's openness and an exaggerated depiction of its authoritarianism.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Regionalgeschichte |
| Genre: | Geschichte |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9786155225697 |
| ISBN-10: | 6155225699 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Vu¿eti¿, Radina |
| Hersteller: | Central European University Press |
| Maße: | 229 x 152 x 20 mm |
| Von/Mit: | Radina Vu¿eti¿ |
| Erscheinungsdatum: | 15.01.2023 |
| Gewicht: | 0,524 kg |
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Regionalgeschichte |
| Genre: | Geschichte |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| ISBN-13: | 9786155225697 |
| ISBN-10: | 6155225699 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Vu¿eti¿, Radina |
| Hersteller: | Central European University Press |
| Maße: | 229 x 152 x 20 mm |
| Von/Mit: | Radina Vu¿eti¿ |
| Erscheinungsdatum: | 15.01.2023 |
| Gewicht: | 0,524 kg |
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