Efe Sevin is an Assistant Professor in the Mass Communication Department of Towson University, Maryland, USA.

Presents theoretical and analytical approaches to city diplomacy

Explains how and why cities interact with their global counterparts as well as nation states, non-governmental organizations, and foreign publics, and what allows them to do so

Explores diplomacy through case studies, diverse, global perspectives, and interdisciplinary practices

1. Introduction.- 2. Beyond networking? The agency of City Network Secretariats in the realm of city diplomacy.- 3. Cacophony or complementarity? The expanding ecosystem of city networks under scrutiny.- 4. Marine protection in the polycentric governance system: The PEMSEA Network of Local Governments (PNLG).- 5. A framework of city diplomacy on positive outcomes and negative emotional engagement: How to enhance the international role of cities and city/mayor branding on Twitter?.- 6. Museums as actors of city diplomacy: From "hard" assets to "soft" power.- 7. Un-nation branding: The cities of Tel Aviv and Jerusalem in Israeli soft power.- 8. Do cities leverage summits to enhance their image online? Examining the Twittersphere of the Inaugural U20 Mayoral Summit, Buenos Aires, Argentina.- 9. How are cities inserting themselves in the international system?.- 10. Strategies for enhancing EU city diplomacy.- 11. Making US MOIA sustainable institutions for conducting city diplomacy by protecting their precarious values.- 12. The branding of Singapore as city of international peace dialogue.- 13. Paradiplomacy and city branding: The case of Medellin, Colombia (2004-2019).- 14. City diplomacy in young democracies: The case of the Baltics.- 15. Turku (Finland) as a case study in the city diplomacy of small urban centers, 1971-2011.