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What has happened;
What may happen next; and
What you are doing about it.
And with Twitter, Facebook, Instagram, and other platforms, a fumbled, ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you.
Chief Crisis Officer is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples, analysis, and tactical guidance, this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs.
Getting ready-and effectively cleaning up the mess-is what Chief Crisis Officer is all about.
What has happened;
What may happen next; and
What you are doing about it.
And with Twitter, Facebook, Instagram, and other platforms, a fumbled, ineffective public response can mean the difference between a crisis that is managed... and a crisis that manages you.
Chief Crisis Officer is built on the premise that every company and organization needs to identify a leader and structure for an effective and efficient crisis communications response. Using a mixture of real-life examples, analysis, and tactical guidance, this book breaks down crisis events into their component parts and provides both a strategic approach and the proper tools to enable the Chief Crisis Officer to assemble his or her team and respond when the inevitable crisis occurs.
Getting ready-and effectively cleaning up the mess-is what Chief Crisis Officer is all about.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9798987356920 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Haggerty, James F. |
| Hersteller: | Hart + Harvest Press |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 14 mm |
| Von/Mit: | James F. Haggerty |
| Erscheinungsdatum: | 01.05.2023 |
| Gewicht: | 0,374 kg |
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