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Cover: 9780691230337 | Charm | How Magnetic Personalities Shape Global Politics | Sonnevend
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Charm
How Magnetic Personalities Shape Global Politics
Buch von Julia Sonnevend
Sprache: Englisch

33,20 €*

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Beschreibung
"In this book, media sociologist Julia Sonnevend argues that "charm" has become a keyword of contemporary global politics. As people increasingly turn their attention to political personalities in contrast to parties, policies, and institutions, the power of personal magnetism needs public examination. Traditional charisma used powerful rhetorical performances at a distance from political citizens in a limited set of media. In contrast, contemporary charm rests on proximity to political tribes and appears on a wide variety of media platforms. Politicians have to appear in the media as "one of us," as a person to have a beer with. This absurd requirement is at the heart of politics today. Focusing on the mediated self-representations of liberal, illiberal, and authoritarian political leaders from North Korea to Iran to New Zealand to Germany and Hungary, this book considers the role charm plays in contemporary politics worldwide. Sonnevend also discusses what she calls "charm offensives": country leaders' short-term public relations campaigns in which they weaponize their charm to shift their countries' international image. She ultimately argues that charm will shape the future of democracy worldwide, as political values will be increasingly embodied by mediated personalities. These personalities will come and go on the world stage, casting a magic spell to their tribes, causing both hope and despair. We need a better understanding of charm's political power to consider the fragile political moment we all live in"--
"In this book, media sociologist Julia Sonnevend argues that "charm" has become a keyword of contemporary global politics. As people increasingly turn their attention to political personalities in contrast to parties, policies, and institutions, the power of personal magnetism needs public examination. Traditional charisma used powerful rhetorical performances at a distance from political citizens in a limited set of media. In contrast, contemporary charm rests on proximity to political tribes and appears on a wide variety of media platforms. Politicians have to appear in the media as "one of us," as a person to have a beer with. This absurd requirement is at the heart of politics today. Focusing on the mediated self-representations of liberal, illiberal, and authoritarian political leaders from North Korea to Iran to New Zealand to Germany and Hungary, this book considers the role charm plays in contemporary politics worldwide. Sonnevend also discusses what she calls "charm offensives": country leaders' short-term public relations campaigns in which they weaponize their charm to shift their countries' international image. She ultimately argues that charm will shape the future of democracy worldwide, as political values will be increasingly embodied by mediated personalities. These personalities will come and go on the world stage, casting a magic spell to their tribes, causing both hope and despair. We need a better understanding of charm's political power to consider the fragile political moment we all live in"--
Über den Autor
Julia Sonnevend is associate professor of sociology and communications at the New School for Social Research and the author of Stories Without Borders: The Berlin Wall and the Making of a Global Iconic Event.
Details
Erscheinungsjahr: 2024
Fachbereich: Medienwissenschaften
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Buch
ISBN-13: 9780691230337
ISBN-10: 0691230331
Sprache: Englisch
Einband: Gebunden
Autor: Sonnevend, Julia
Hersteller: Princeton University Press
Maße: 221 x 146 x 26 mm
Von/Mit: Julia Sonnevend
Erscheinungsdatum: 20.08.2024
Gewicht: 0,414 kg
Artikel-ID: 128736151
Über den Autor
Julia Sonnevend is associate professor of sociology and communications at the New School for Social Research and the author of Stories Without Borders: The Berlin Wall and the Making of a Global Iconic Event.
Details
Erscheinungsjahr: 2024
Fachbereich: Medienwissenschaften
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Buch
ISBN-13: 9780691230337
ISBN-10: 0691230331
Sprache: Englisch
Einband: Gebunden
Autor: Sonnevend, Julia
Hersteller: Princeton University Press
Maße: 221 x 146 x 26 mm
Von/Mit: Julia Sonnevend
Erscheinungsdatum: 20.08.2024
Gewicht: 0,414 kg
Artikel-ID: 128736151
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