Jill Collis: Business Research | Taschenbuch

Cover: 9781352011814 | Business Research | A Practical Guide for Students | Collis (u. a.)

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Sprache: Englisch

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Beschreibung

Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.

New to this Edition:
- Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data.
- Fully revised and refreshed to provide a more international perspective.

Accompanying online resources for this title can be found at [...] These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Über den Autor

Jill Collis, BA (Hons), PhD, was Reader (Associate Professor) in Accounting at Brunel University London, UK, where she was the founding director of the Accounting and Auditing Research Centre.

Zusammenfassung

Practical and clear, yet underpinned by academic rigour
Suits a wide variety of student profiles, including non-native speakers
Balance between quantitative and qualitative techniques

new_to_this_edition

Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data
Fully revised and refreshed to provide a more international perspective

Inhaltsverzeichnis

1. Understanding Research
2. Dealing with Practical Issues
3. Identifying your Research Paradigm
4. Designing the Research
5. Searching and Reviewing the Literature
6. Writing your Research Proposal
7. Collecting Qualitative Data
8. Analysing Qualitative Data
9. Integrated Qualitative Data Methods
10. Collecting Data for Statistical Analysis
11. Analysing Data Using Descriptive Statistics
12. Analysing Data Using Inferential Statistics
13. Writing your Dissertation or Thesis
14. Publishing your Research
15. Troubleshooting.

Details

Erscheinungsjahr:	2021
Fachbereich:	Betriebswirtschaft
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	XXIII 351 S. 50 farbige Tab.
ISBN-13:	9781352011814
ISBN-10:	1352011816
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Collis, Jill Hussey, Roger
Hersteller:	Macmillan Education Bloomsbury Publishing PLC
Maße:	261 x 195 x 19 mm
Von/Mit:	Jill Collis (u. a.)
Erscheinungsdatum:	06.04.2021
Gewicht:	0,876 kg

Artikel-ID: 118907997