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Beschreibung
Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.

New to this Edition:
- Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data.
- Fully revised and refreshed to provide a more international perspective.

Accompanying online resources for this title can be found at [...] These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data.

New to this Edition:
- Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data.
- Fully revised and refreshed to provide a more international perspective.

Accompanying online resources for this title can be found at [...] These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
Zusammenfassung
  • Practical and clear, yet underpinned by academic rigour
  • Suits a wide variety of student profiles, including non-native speakers
  • Balance between quantitative and qualitative techniques
new_to_this_edition
  • Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data
  • Fully revised and refreshed to provide a more international perspective
Details
Erscheinungsjahr: 2021
Fachbereich: Betriebswirtschaft
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: XXIII
351 S.
50 farbige Tab.
ISBN-13: 9781352011814
ISBN-10: 1352011816
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Collis, Jill
Hussey, Roger
Auflage: 5. Auflage
Hersteller: Macmillan Education
Bloomsbury Publishing PLC
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 261 x 195 x 19 mm
Von/Mit: Jill Collis (u. a.)
Erscheinungsdatum: 06.04.2021
Gewicht: 0,876 kg
Artikel-ID: 118907997

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