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Bundle: Digital Marketing 2e + The Digital Marketing Planner
Taschenbuch von Annmarie Hanlon

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Beschreibung
A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essential Digital Marketing books by buying them together!
A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essential Digital Marketing books by buying them together!
Über den Autor
Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.

Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice.

Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner.

Follow her updates on Twitter [...]
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781529791785
ISBN-10: 1529791782
Einband: Kartoniert / Broschiert
Autor: Hanlon, Annmarie
Hersteller: Sage Publications Ltd
Maße: 191 x 245 x 35 mm
Von/Mit: Annmarie Hanlon
Erscheinungsdatum: 09.02.2022
Gewicht: 1,298 kg
preigu-id: 127561144
Über den Autor
Annmarie Hanlon teaches Digital and Social Media Marketing at the Cranfield School of Management and is a practitioner working on digital marketing strategy and social media projects with regional, national and international organisations.

Originally a graduate in French and Linguistics, she subsequently gained a Masters in Business Administration, focusing on marketing planning. She studied for the Chartered Institute of Marketing Diploma for which she won the Worshipful Company of Marketors' award for the best worldwide results. As an early adopter, working in 'online marketing' since 1990, Dr Hanlon is a Fellow of the Chartered Institute of Marketing, a Member of the Marketing Institute Ireland and a Liveryman of the Worshipful Company of Marketors. A past winner of the Mais Scholarship, her research interests include the strategic use of digital marketing and social media in organisations, differences in practice between generations and ethical issues in practice.

Annmarie's SAGE textbooks include Digital Marketing, Strategic Planning and Integration and The Digital Marketing Planner.

Follow her updates on Twitter [...]
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781529791785
ISBN-10: 1529791782
Einband: Kartoniert / Broschiert
Autor: Hanlon, Annmarie
Hersteller: Sage Publications Ltd
Maße: 191 x 245 x 35 mm
Von/Mit: Annmarie Hanlon
Erscheinungsdatum: 09.02.2022
Gewicht: 1,298 kg
preigu-id: 127561144
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