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This book helps product managers, marketers, and corporate decision-makers understand and predict customers¿ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.
This book helps product managers, marketers, and corporate decision-makers understand and predict customers¿ behavior and preferences. It provides the tools to design the right sensory mix (color, shape, depth, taste, smell, texture, and sound) for each product, and fine-tune their positioning and range for every local market. Using cases from different sectors, the author shows that this approach delivers planet and people-friendly innovations which have a higher chance of success in the market.
Prof. Diana Derval, PhD, EMBA, is the chair of DervalResearch and a pioneer at decoding human behavior and preferences with biosciences. Harvard Business Review contributor, award-winning author, patented inventor, and social entrepreneur, Diana turns fascinating neuroscientific breakthroughs into powerful predictive tools and helped Fortune 500 firms including L'Oréal and Philips accelerate their development with a focus on planet and people-friendly products and experiences.
Includes latest findings and a new perspective on sensory marketing and behavioral science in this new edition
Reveals groundbreaking predictive techniques for product developers and marketing managers
Includes hands-on business cases and future insights from prominent brands and companies to watch
1. Magnetic Sense, AI, and the Future of Mobility.- 2. Taste, Product Preferences, and the Future of Shopping.- 3. Polarized Light, Space Exploration, and the Future of Luxury.- 4. Colors, the Microbiome, and the Future of Beauty.- 5. Space and Time Perception, XR, and the Future of Communication.- 6. Sense of Motion, eSports, and the Future of Entertainment.- 7. Sense of Smell, Biomarkers, and the Future of Health.- 8. Sense of Status, Serious Gaming, and the Future of Work.- 9. Sense of Touch, Vibration, and the Future of Human Experience (HX).- 10. Sound and Voice Perception, IoT, and the Future of Living.
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Reihe: | Management for Professionals |
Inhalt: |
xxvii
322 S. 6 s/w Illustr. 80 farbige Illustr. 322 p. 86 illus. 80 illus. in color. |
ISBN-13: | 9783662637975 |
ISBN-10: | 3662637979 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Derval, Diana |
Auflage: | 2nd ed. 2022 |
Hersteller: |
Springer-Verlag GmbH
Springer Berlin Heidelberg Management for Professionals |
Maße: | 235 x 155 x 20 mm |
Von/Mit: | Diana Derval |
Erscheinungsdatum: | 11.04.2023 |
Gewicht: | 0,534 kg |
Prof. Diana Derval, PhD, EMBA, is the chair of DervalResearch and a pioneer at decoding human behavior and preferences with biosciences. Harvard Business Review contributor, award-winning author, patented inventor, and social entrepreneur, Diana turns fascinating neuroscientific breakthroughs into powerful predictive tools and helped Fortune 500 firms including L'Oréal and Philips accelerate their development with a focus on planet and people-friendly products and experiences.
Includes latest findings and a new perspective on sensory marketing and behavioral science in this new edition
Reveals groundbreaking predictive techniques for product developers and marketing managers
Includes hands-on business cases and future insights from prominent brands and companies to watch
1. Magnetic Sense, AI, and the Future of Mobility.- 2. Taste, Product Preferences, and the Future of Shopping.- 3. Polarized Light, Space Exploration, and the Future of Luxury.- 4. Colors, the Microbiome, and the Future of Beauty.- 5. Space and Time Perception, XR, and the Future of Communication.- 6. Sense of Motion, eSports, and the Future of Entertainment.- 7. Sense of Smell, Biomarkers, and the Future of Health.- 8. Sense of Status, Serious Gaming, and the Future of Work.- 9. Sense of Touch, Vibration, and the Future of Human Experience (HX).- 10. Sound and Voice Perception, IoT, and the Future of Living.
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Reihe: | Management for Professionals |
Inhalt: |
xxvii
322 S. 6 s/w Illustr. 80 farbige Illustr. 322 p. 86 illus. 80 illus. in color. |
ISBN-13: | 9783662637975 |
ISBN-10: | 3662637979 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Derval, Diana |
Auflage: | 2nd ed. 2022 |
Hersteller: |
Springer-Verlag GmbH
Springer Berlin Heidelberg Management for Professionals |
Maße: | 235 x 155 x 20 mm |
Von/Mit: | Diana Derval |
Erscheinungsdatum: | 11.04.2023 |
Gewicht: | 0,534 kg |