Build Your Brand Universe is an action-oriented guide for founders and marketers who want to create magnetic, unforgettable brand worlds. The book emphasizes that brand building is an art, not a science, and goes beyond traditional branding techniques. It guides readers through a process of crafting distinct brand identities, assets, and experiences that attract die-hard fans and foster loyalty. With a focus on storytelling, world-building principles, and emotional connection, the book explores five key layers of brand-building: Brand Point-of-View, Ownable Identity, Unique Experience, Narrative Amplified, and Genuine Culture. It shows readers how to surface the unique soul of their brand, work through the best ways to amplify it, and find creative solutions that resonate deeply with their audience. The book also includes prompts, thought-starters, and actionable exercises, encouraging readers to actively engage with their brand-building journey. Ultimately, Build Your Brand Universe empowers you to transform casual customers into loyal superfans by building a dynamic brand world that stands out in competitive markets and keeps audiences engaged.
Build Your Brand Universe is an action-oriented guide for founders and marketers who want to create magnetic, unforgettable brand worlds. The book emphasizes that brand building is an art, not a science, and goes beyond traditional branding techniques. It guides readers through a process of crafting distinct brand identities, assets, and experiences that attract die-hard fans and foster loyalty. With a focus on storytelling, world-building principles, and emotional connection, the book explores five key layers of brand-building: Brand Point-of-View, Ownable Identity, Unique Experience, Narrative Amplified, and Genuine Culture. It shows readers how to surface the unique soul of their brand, work through the best ways to amplify it, and find creative solutions that resonate deeply with their audience. The book also includes prompts, thought-starters, and actionable exercises, encouraging readers to actively engage with their brand-building journey. Ultimately, Build Your Brand Universe empowers you to transform casual customers into loyal superfans by building a dynamic brand world that stands out in competitive markets and keeps audiences engaged.
Über den Autor
With a dynamic 18-year career weaving together strategy and storytelling across roles in market research, fashion, brand copywriting, and customer experience, Robyn Young brings a holistic perspective as a brand strategist and founder of Young & Co., a creative brand partner for next-gen legacy builders. Known for building magnetic brands that turn customers into loyal fans, Robyn draws on her real-world entrepreneurial experience-and an active role in over 70 brand launches-to help founders and teams uncover a distinct identity and craft compelling ways to amplify it. Her clients range from bootstrapping entrepreneurs to small businesses, market disruptors, and established enterprises, all united by a desire to create lasting brands. As a seasoned speaker and workshop lead, Robyn has shared her insights on brand-building nationwide, empowering businesses to find clarity, confidence, and a resonant voice. Her creative vision has helped clients secure over [...]M in revenue, boost sales, increase customer loyalty, and solidify their brand identities. In her personal life, Robyn is a mixed media artist and improv enthusiast who believes that creative expression is the gift each of us has to connect with the world-a philosophy she applies to her work every day. Robyn currently lives in Pasadena, CA, with her husband and daughter.
