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Beschreibung
Branded Protest takes closer look at the arbitrary – odd – relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.

In today's world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding.

This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal, the focus on the different branding tools of each individual protest is divided into main branding tool directions.

For students, educational professionals, brand and graphic design professionals, and a design interested audience.
Branded Protest takes closer look at the arbitrary – odd – relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.

In today's world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding.

This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal, the focus on the different branding tools of each individual protest is divided into main branding tool directions.

For students, educational professionals, brand and graphic design professionals, and a design interested audience.
Über den Autor
Ingeborg Bloem is one of the founders of xSITE. She is a cross-media designer/Art Director with broad experience in the development of brand and communication projects.

Klaus Kempenaars is one of the founders of xSITE. Specializing in branding, Klaus can build on a long collaboration with international companies.
Details
Erscheinungsjahr: 2019
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 192 S.
ISBN-13: 9789063695415
ISBN-10: 9063695411
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bloem, Ingeborg
Kempenaars, Klaus
Hersteller: BIS Publishers
BIS Publishers B.V.
Verantwortliche Person für die EU: BIS Publishers, Timorplein 46, ?-1094 CC Amsterdam, bis@bispublishers.com
Maße: 262 x 184 x 20 mm
Von/Mit: Ingeborg Bloem (u. a.)
Erscheinungsdatum: 25.11.2019
Gewicht: 0,633 kg
Artikel-ID: 116544915

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