56,60 €*
Versandkostenfrei per Post / DHL
Lieferzeit 4-7 Werktage
Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money?
Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.
Using rigorous methodologies, an analysis of the world of the new economy and an inquiry into the limits of modern valuation technics, this book offers empirical and theoretical background to the key issue of brand valuation. It provides answers to the many questions that arise when attempting to value a brand: How to understand the origin of brand value? How to assess its value objectively? Why valuations of some brands by consulting firms differ so widely? How to understand that some brands are valued millions of euros when the companies that own them are losing money?
Brand Valuation explains the economics and finance factors explaining the value and volatility of brands and presents the most commonly used methodologies to value brands such as the cost methods, the excess earnings approach, the relief-from-royalty method or the excess revenue approach. The methodologies covered are illustrated with numerous examples allowing the reader to grasp the advantages and limits of each valuation techniques. The book presents the relevant context of brand valuation including the applicable existing accounting and valuation standards and also discusses the models developed by consulting firms.
2. Brand Value
3. Brands and Accounting Standards
4. The Excess Earnings Method
5. Revenue Premium Method
6. The Relief-From-Royalty Method
7. The Market-based Approach
8. The Cost-based Approach
9. Brands and Valuation Standards
10. Ad hoc Valuation Models
11. Volatility of Brand Value
| Medium: | Taschenbuch |
|---|---|
| ISBN-13: | 9781138616899 |
| ISBN-10: | 1138616893 |
| Sprache: | Englisch |
| Autor: |
Paugam, Luc
André, Paul Philippe, Henri Harfouche, Roula |
| Hersteller: |
Routledge
Taylor & Francis |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | 19 SW-Zeichn., 19 Tabellen |
| Maße: | 11 x 152 x 229 mm |
| Von/Mit: | Luc Paugam (u. a.) |
| Gewicht: | 0,276 kg |
2. Brand Value
3. Brands and Accounting Standards
4. The Excess Earnings Method
5. Revenue Premium Method
6. The Relief-From-Royalty Method
7. The Market-based Approach
8. The Cost-based Approach
9. Brands and Valuation Standards
10. Ad hoc Valuation Models
11. Volatility of Brand Value
| Medium: | Taschenbuch |
|---|---|
| ISBN-13: | 9781138616899 |
| ISBN-10: | 1138616893 |
| Sprache: | Englisch |
| Autor: |
Paugam, Luc
André, Paul Philippe, Henri Harfouche, Roula |
| Hersteller: |
Routledge
Taylor & Francis |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Abbildungen: | 19 SW-Zeichn., 19 Tabellen |
| Maße: | 11 x 152 x 229 mm |
| Von/Mit: | Luc Paugam (u. a.) |
| Gewicht: | 0,276 kg |
Ähnliche Produkte
Lieferzeit 1-2 Wochen
Lieferzeit 2-4 Werktage
Lieferzeit 1-2 Wochen
Lieferzeit 4-7 Werktage