Dekorationsartikel gehören nicht zum Leistungsumfang.
Sprache:
Englisch
27,50 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
Kategorien:
Beschreibung
Every year, brands spend over [...] billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.
There are ways for brands to break this cycle.
Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.
Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives.
Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.
Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
There are ways for brands to break this cycle.
Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.
Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives.
Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.
Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
Every year, brands spend over [...] billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.
There are ways for brands to break this cycle.
Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.
Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives.
Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.
Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
There are ways for brands to break this cycle.
Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.
Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives.
Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.
Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
Über den Autor
Emmanuel is an SVP of Brand Health Tracking at Ipsos, teaches Consumer Market research at the University of California at Los Angeles (UCLA), and is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.
Details
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Allgemeines |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 176 |
ISBN-13: | 9781576879825 |
ISBN-10: | 1576879828 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Probst, Emmanuel |
Hersteller: | Pow! Kids Books |
Maße: | 229 x 152 x 18 mm |
Von/Mit: | Emmanuel Probst |
Erscheinungsdatum: | 22.02.2022 |
Gewicht: | 0,583 kg |
Über den Autor
Emmanuel is an SVP of Brand Health Tracking at Ipsos, teaches Consumer Market research at the University of California at Los Angeles (UCLA), and is the author of Brand Hack: How to Build Brands by Fulfilling the Consumer Quest for Meaning. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.
Details
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Allgemeines |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 176 |
ISBN-13: | 9781576879825 |
ISBN-10: | 1576879828 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Probst, Emmanuel |
Hersteller: | Pow! Kids Books |
Maße: | 229 x 152 x 18 mm |
Von/Mit: | Emmanuel Probst |
Erscheinungsdatum: | 22.02.2022 |
Gewicht: | 0,583 kg |
Warnhinweis