W Chan Kim: Blue Ocean Classics | Buch

Cover: 9781633697379 | Blue Ocean Classics | W Chan Kim (u. a.) | Buch | Englisch | 2019

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

20,00 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Aktuell nicht verfügbar

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

Ten years ago, W. Chan Kim and Renée Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. This book brings together three of their classic Harvard Business Review articles that address the challenges that prevent companies from creating and capturing lasting value.In "Blue Ocean Strategy," Kim and Mauborgne introduce the idea of blue oceans, previously unknown market spaces where demand is created rather than fought over, and the opportunities for growth are profitable and rapid.In "Blue Ocean Leadership," the authors address how to close the gulf between the potential and the realized talent and energy of employees. They outline an approach to uncovering which leadership acts and activities will inspire employees, and a process for getting managers to start doing them.In "Red Ocean Traps," Kim and Mauborgne show how managers' mental models--ingrained assumptions about the way the world works--undermine attempts to discover blue oceans. They provide a framework for avoiding spaces where competition is bloody (red oceans) and moving to spaces with ample potential.

Über den Autor

W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 49 languages, and is a bestseller across five continents. Chan Kim and Renee Mauborgne rank in the top 5 management gurus in the world in the Thinkers50 list, a title they have held for ten straight years, and are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see [...].

Erscheinungsjahr:	2019
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
ISBN-13:	9781633697379
ISBN-10:	1633697371
Sprache:	Englisch
Einband:	Gebunden
Autor:	Kim, W Chan Mauborgne, Renée A
Hersteller:	Harvard Business Review Press
Maße:	172 x 110 x 20 mm
Von/Mit:	W Chan Kim (u. a.)
Erscheinungsdatum:	06.08.2019
Gewicht:	0,217 kg

Ähnliche Produkte