Big data, the controversial rise of hyper-...

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

36,35 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Kategorien:

Beschreibung

During this period of the COVID-19 pandemic, most small, medium and large companies were economically destabilized. This caused a shift in marketing strategies to the most effective and least expensive means. Marketers have turned to digital to improve the customer experience and evolve their marketing programs, making them more digitally driven, targeted, accurate and hyper-personalized through the web. Mass campaigns, and even personalized campaigns that group customers together, are no longer effective and therefore do not deliver the expected results. Optimizing the marketing approach by considerably minimizing the cost and reaching the customers in a relevant way becomes more and more a necessity. This means adapting to the change in consumer perceptions and market conditions imposed by the pandemic, taking advantage of customer data at the most detailed level (i.e. directly touching the personal data of customers). But at what cost? We outline the different ways in which big data and web technologies are reducing privacy.

Über den Autor

Asistente en la Universidad Reverend Kim, la Universidad Progrès Kin-Est, el Instituto Superior Pedagógico de Kabuluanda, el Instituto Superior de Ciencias Infantiles y Comunitarias, etc.

Erscheinungsjahr:	2021
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9786204288154
ISBN-10:	6204288156
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Muanza Lubukayi, Ass. David
Hersteller:	Our Knowledge Publishing
Verantwortliche Person für die EU:	SIA OmniScriptum Publishing, Brivibas Gatve 197, ?-1039 Riga, customerservice@vdm-vsg.de
Maße:	220 x 150 x 5 mm
Von/Mit:	Ass. David Muanza Lubukayi
Erscheinungsdatum:	24.11.2021
Gewicht:	0,119 kg