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Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.
Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.
Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.
Chris Parker is Senior Lecturer in Sport and Leisure Management at Nottingham Trent University. He is an experienced management consultant, trainer and author and the co-author of Developing Management Skills for Leadership.
1. Our approach to campaigns and campaigning
2. Cause
3. Recognizing and understanding your audience
4. The narrative
5. Influencing conversations
6. Mapping the campaign
7. Integrating activities
8. !
9. Being a campaigner
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780749464202 |
| ISBN-10: | 0749464208 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Parker, Chris |
| Hersteller: | Kogan Page |
| Maße: | 244 x 170 x 13 mm |
| Von/Mit: | Chris Parker |
| Erscheinungsdatum: | 15.03.2012 |
| Gewicht: | 0,412 kg |
Chris Parker is Senior Lecturer in Sport and Leisure Management at Nottingham Trent University. He is an experienced management consultant, trainer and author and the co-author of Developing Management Skills for Leadership.
1. Our approach to campaigns and campaigning
2. Cause
3. Recognizing and understanding your audience
4. The narrative
5. Influencing conversations
6. Mapping the campaign
7. Integrating activities
8. !
9. Being a campaigner
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780749464202 |
| ISBN-10: | 0749464208 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Parker, Chris |
| Hersteller: | Kogan Page |
| Maße: | 244 x 170 x 13 mm |
| Von/Mit: | Chris Parker |
| Erscheinungsdatum: | 15.03.2012 |
| Gewicht: | 0,412 kg |
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