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The book explains how ESG requirements, sustainability regulation, and rising stakeholder expectations reshape the buying journey and expand the decision-making unit. It shows how sales must engage earlier, higher, and wider, and how sustainability must be translated into business value to influence decisions.
Covering outcome-based selling, customer personas, storytelling, pitch development, data-driven sales, and objection handling, the book equips readers to sell sustainability with confidence and clarity. A strong focus is placed on using credible data, and aligning sustainability initiatives with customer priorities such as cost, risk, compliance, and long-term competitiveness.
Written for professionals working with sales, ESG, procurement, marketing, and leadership, Beyond Green: Selling Sustainability bridges sustainability strategy with commercial execution.
The book explains how ESG requirements, sustainability regulation, and rising stakeholder expectations reshape the buying journey and expand the decision-making unit. It shows how sales must engage earlier, higher, and wider, and how sustainability must be translated into business value to influence decisions.
Covering outcome-based selling, customer personas, storytelling, pitch development, data-driven sales, and objection handling, the book equips readers to sell sustainability with confidence and clarity. A strong focus is placed on using credible data, and aligning sustainability initiatives with customer priorities such as cost, risk, compliance, and long-term competitiveness.
Written for professionals working with sales, ESG, procurement, marketing, and leadership, Beyond Green: Selling Sustainability bridges sustainability strategy with commercial execution.
He has held senior roles among others in Alfa Laval, the Danish Army, a medical device company, and several international consulting firms.
Throughout his international consulting career Thomas has designed and delivered sales, leadership, and transformation programs for executives, managers, and early-career professionals, often at the intersection of strategy, sustainability, and commercial performance.
He is a certified coach and has extensive experience supporting leaders and teams through change, driving behavioral shifts and sustainable performance in demanding business environments.
Thomas is also the author of two earlier books: "Personal Development" and "Financial Advisory and Sales". Both were mandatory reading for Finance Trainees studying at the Financial Sector Education Centre in Denmark.
He is Danish, now residing in France and working with clients globally.
| Erscheinungsjahr: | 2026 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9789403811161 |
| ISBN-10: | 9403811161 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Torben Greve Himmelstrup, Thomas Vejlgaard and |
| Auflage: | 1. Auflage |
| Hersteller: | Advize.one |
| Verantwortliche Person für die EU: | Bookmundo, Delftsestraat 33, ?-3013 AE Rotterdam, info@bookmundo.com |
| Maße: | 215 x 135 x 11 mm |
| Von/Mit: | Thomas Vejlgaard and Torben Greve Himmelstrup |
| Erscheinungsdatum: | 13.02.2026 |
| Gewicht: | 0,215 kg |
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