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Beschreibung
In recent years, Americans have become thoroughly disenchanted with political campaigns, especially with ads and speeches that bombard them with sensational images while avoiding significant issues. Now campaign analyst Kathleen Hall Jamieson provides an eye-opening look at the tactics used by political advertisers. Photos and line drawings.
In recent years, Americans have become thoroughly disenchanted with political campaigns, especially with ads and speeches that bombard them with sensational images while avoiding significant issues. Now campaign analyst Kathleen Hall Jamieson provides an eye-opening look at the tactics used by political advertisers. Photos and line drawings.
Über den Autor
Author of Packaging the Presidency (OUP, 1984; 2/e 1991), Eloquence in an Electronic Age (OUP, 1988) and Presidential Debates (OUP, 1988)
Details
Erscheinungsjahr: 1993
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780195085532
ISBN-10: 0195085531
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Jamieson, Kathleen Hall
Hersteller: Oxford University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 19 mm
Von/Mit: Kathleen Hall Jamieson
Erscheinungsdatum: 01.09.1993
Gewicht: 0,529 kg
Artikel-ID: 120656168