Zum Hauptinhalt springen Zur Suche springen Zur Hauptnavigation springen
Beschreibung

Behavioral Science in the Wild helps practitioners understandhow to use insights from the behavioral sciences to create change in the real world.

Behavioral Science in the Wild helps practitioners understandhow to use insights from the behavioral sciences to create change in the real world.

Über den Autor

Nina Mažar is a professor of marketing at Boston University Questrom School of Business and the co-founder of BEworks, a commercial consulting team dedicated to the application of behavioral economics to real-world challenges.

Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.

Details
Erscheinungsjahr: 2022
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9781487527518
ISBN-10: 1487527519
Sprache: Englisch
Einband: Gebunden
Autor: Nina Mazar
Dilip Soman
Redaktion: Mazar, Nina
Soman, Dilip
Hersteller: University of Toronto Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 230 x 159 x 29 mm
Von/Mit: Nina Mazar (u. a.)
Erscheinungsdatum: 15.05.2022
Gewicht: 0,616 kg
Artikel-ID: 120761403

Ähnliche Produkte

Taschenbuch