Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs and driving thought leadership. He is the founder and CEO of Bodhi Data and Senior Vice President of Data and AI Transformation for AgileOne, helping to utilize data and AI
in the total talent management space. Morrow is a global trailblazer in the world of data literacy and enjoys his time traveling the world speaking and/or helping companies. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is based near Salt Lake City, Utah and is the author of four books: Be Data Literate, Be Data Driven, Be Data Analytical, and Business 101 for the Data Professional all published by Kogan Page.

Chapter - 01: The world of data; Chapter - 02: The four levels of analytics; Chapter - 03: Defining data literacy; Chapter - 04: The data literacy umbrella; Chapter - 05: Reading and speaking the language of data; Chapter - 06: Combining data literacy and the four levels of analytics; Chapter - 07: The steps of data literacy learning; Chapter - 08: The three Cs of data literacy; Chapter - 09: Data informed decision-making; Chapter - 10: Data literacy and data and analytical strategy; Chapter - 11: Begin your data and analytics journey;