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Cover: 9781932841572 | Baked in: Creating Products and Businesses That Market Themselves
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Baked In
Creating Products and Businesses That Market Themselves
Taschenbuch von Alex Bogusky (u. a.)
Sprache: Englisch

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Beschreibung
One of the hottest figures in the advertising and marketing world takes on the latest trends in product innovation as the key to cutting-edge marketing.BAKED IN shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.
One of the hottest figures in the advertising and marketing world takes on the latest trends in product innovation as the key to cutting-edge marketing.BAKED IN shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.
Über den Autor
Alex Bogusky is the chief creative insurgent at MDC Partners, the parent company of Crispin Porter + Bogusky advertising agency. He lives in Miami. John Winsor founded Victors & Spoils, the first ad agency built on crowdsourcing principles. He lives in Boulder, Colorado.
Details
Erscheinungsjahr: 2011
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781932841572
ISBN-10: 1932841571
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bogusky, Alex
Winsor, John
Hersteller: Agate Publishing
Maße: 187 x 121 x 12 mm
Von/Mit: Alex Bogusky (u. a.)
Erscheinungsdatum: 13.01.2011
Gewicht: 0,149 kg
Artikel-ID: 121076875
Über den Autor
Alex Bogusky is the chief creative insurgent at MDC Partners, the parent company of Crispin Porter + Bogusky advertising agency. He lives in Miami. John Winsor founded Victors & Spoils, the first ad agency built on crowdsourcing principles. He lives in Boulder, Colorado.
Details
Erscheinungsjahr: 2011
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781932841572
ISBN-10: 1932841571
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bogusky, Alex
Winsor, John
Hersteller: Agate Publishing
Maße: 187 x 121 x 12 mm
Von/Mit: Alex Bogusky (u. a.)
Erscheinungsdatum: 13.01.2011
Gewicht: 0,149 kg
Artikel-ID: 121076875
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