Nick Bennett is TACK's Co-Founder and Chief Customer Officer, a seasoned B2B marketer with over a decade of experience in the tech industry. Based near Boston, Massachusetts, Nick specializes in go-to-market strategies, championing a people-first approach to foster meaningful connections and drive revenue growth.

As an advocate for integrating the creator economy into B2B marketing, Nick brings unique insights from his experience both as a creator collaborating with B2B brands and as a B2B professional partnering with creators. He is the author of the People-First GTM Newsletter, delivering weekly insights on aligning go-to-market strategies with modern buying behaviors.

Nick also co-hosts the GTM News Desk podcast with Mark Kilens, discussing essential B2B Go-to-Market trends and strategies. Through these platforms, Nick continues to share his expertise and advocate for people-centric approaches in the B2B landscape.

• • Chapter - 00: Introduction
  • Chapter - 01: The History and Evolution of Influencer Marketing
  • Chapter - 02: Understanding the Landscape of Influencer Marketing
  • Chapter - 03: Legalities and Ethical Considerations
  • Chapter - 04: Using Social Listening for Your B2B Influencer Campaigns
  • Chapter - 05: Crafting Your Influencer Marketing Campaign
  • Chapter - 06: Tools of the Trade: Analysis, Measurement, and Content Creation
  • Chapter - 07: Forging Long-Term B2B Influencer Partnerships
  • Chapter - 08: International Influencer Marketing
  • Chapter - 09: Influencer Marketing on LinkedIn and Other B2B Networks
  • Chapter - 10: Amplifying Your Strategy
  • Chapter - 11: Multimedia platforms (Instagram and Snapchat)
  • Chapter - 12: Other platforms to consider
  • Chapter - 13: Crisis Management in Influencer Marketing
  • Chapter - 14: Getting Identified as an Influencer Yourself
  • Chapter - 15: Achieving Long-term Success as a Creator
  • Chapter - 16: Looking Forward: Future Trends in B2B Influencer Marketing