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The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.
Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She is the Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.
Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr in Munich, Germany. Prior to that, he was a faculty member at University of Michigan-Dearborn, USA. In 2019, he was the local conference chair for the 5th intl. AR VR conference. His research addresses contemporary issues in wearable technologies, new media, and branding. He is currently founding [...] a platform for XR managers and scholars.
Bridges the gap between XR Theory and XR Practice
Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance
Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
Focuses on the applications of AR and VR in various industries
Approaches AR and VR from a business and management perspective
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Reihe: | Progress in IS |
| Inhalt: |
xii
409 S. 26 s/w Illustr. 90 farbige Illustr. 409 p. 116 illus. 90 illus. in color. |
| ISBN-13: | 9783030378684 |
| ISBN-10: | 3030378683 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Redaktion: |
Jung, Timothy
Rauschnabel, Philipp A. Tom Dieck, M. Claudia |
| Herausgeber: | Timothy Jung/M Claudia tom Dieck/Philipp A Rauschnabel |
| Auflage: | 1st ed. 2020 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG Progress in IS |
| Maße: | 241 x 160 x 29 mm |
| Von/Mit: | Timothy Jung (u. a.) |
| Erscheinungsdatum: | 25.03.2020 |
| Gewicht: | 0,799 kg |
Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She is the Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.
Prof. Dr. Philipp A. Rauschnabel is a Professor of Digital Marketing and Media Innovation at Universität der Bundeswehr in Munich, Germany. Prior to that, he was a faculty member at University of Michigan-Dearborn, USA. In 2019, he was the local conference chair for the 5th intl. AR VR conference. His research addresses contemporary issues in wearable technologies, new media, and branding. He is currently founding [...] a platform for XR managers and scholars.
Bridges the gap between XR Theory and XR Practice
Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance
Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
Focuses on the applications of AR and VR in various industries
Approaches AR and VR from a business and management perspective
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Reihe: | Progress in IS |
| Inhalt: |
xii
409 S. 26 s/w Illustr. 90 farbige Illustr. 409 p. 116 illus. 90 illus. in color. |
| ISBN-13: | 9783030378684 |
| ISBN-10: | 3030378683 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Redaktion: |
Jung, Timothy
Rauschnabel, Philipp A. Tom Dieck, M. Claudia |
| Herausgeber: | Timothy Jung/M Claudia tom Dieck/Philipp A Rauschnabel |
| Auflage: | 1st ed. 2020 |
| Hersteller: |
Springer International Publishing
Springer International Publishing AG Progress in IS |
| Maße: | 241 x 160 x 29 mm |
| Von/Mit: | Timothy Jung (u. a.) |
| Erscheinungsdatum: | 25.03.2020 |
| Gewicht: | 0,799 kg |
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