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Dr. Peter Kenning is professor and chair of marketing at Heinrich- Heine-University, Duesseldorf, Germany. He received his Ph.D. in business administration from the University of Muenster, Germany. His research interests include technology management, retail marketing, marketing management, and consumer behavior. His work has been published widely, for example, in PNAS, MIS Quarterly, International Journal of Research in Marketing, Journal of Management Information Systems, Journal of Economic Psychology, and Journal of Behavioral Decision Making.
- 1: The Road to Consumer Neuroscience
- 2: Cognitive Processes and Behaviours
- 3: The Human Brain
- 4: Mathematical Concepts
- 5: Neuroscience Technologies
- 6: Analytical Approaches
- 7: Individual Consumer Neuroscience
- 8: Social Consumer Neuroscience
- 9: Commercial Consumer Neuroscience
- 10: Gender Related Aspects of Consumer Neuroscience
- 11: Translational Consumer Neuroscience
- 12: Ethics
- 13: Future Directions
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Theoretische Psychologie |
| Genre: | Psychologie |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 288 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780198789932 |
| ISBN-10: | 0198789939 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Braeutigam, Sven
Kenning, Peter |
| Hersteller: | Oxford University Press, USA |
| Maße: | 245 x 173 x 12 mm |
| Von/Mit: | Sven Braeutigam (u. a.) |
| Erscheinungsdatum: | 16.06.2022 |
| Gewicht: | 0,513 kg |
Dr. Peter Kenning is professor and chair of marketing at Heinrich- Heine-University, Duesseldorf, Germany. He received his Ph.D. in business administration from the University of Muenster, Germany. His research interests include technology management, retail marketing, marketing management, and consumer behavior. His work has been published widely, for example, in PNAS, MIS Quarterly, International Journal of Research in Marketing, Journal of Management Information Systems, Journal of Economic Psychology, and Journal of Behavioral Decision Making.
- 1: The Road to Consumer Neuroscience
- 2: Cognitive Processes and Behaviours
- 3: The Human Brain
- 4: Mathematical Concepts
- 5: Neuroscience Technologies
- 6: Analytical Approaches
- 7: Individual Consumer Neuroscience
- 8: Social Consumer Neuroscience
- 9: Commercial Consumer Neuroscience
- 10: Gender Related Aspects of Consumer Neuroscience
- 11: Translational Consumer Neuroscience
- 12: Ethics
- 13: Future Directions
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Theoretische Psychologie |
| Genre: | Psychologie |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 288 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780198789932 |
| ISBN-10: | 0198789939 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Braeutigam, Sven
Kenning, Peter |
| Hersteller: | Oxford University Press, USA |
| Maße: | 245 x 173 x 12 mm |
| Von/Mit: | Sven Braeutigam (u. a.) |
| Erscheinungsdatum: | 16.06.2022 |
| Gewicht: | 0,513 kg |
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