Colin Barrow: 30 Day MBA in Marketing

Cover: 9781398611009 | 30 Day MBA in Marketing | Your Fast Track Guide to Business Success

Rückseite: 9781398611009 | 30 Day MBA in Marketing | Your Fast Track Guide to Business Success

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Sprache: Englisch

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Beschreibung

Discover the teachings and insights from the world's leading marketing courses through The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.

Über den Autor

Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Finance and The 30 Day MBA in International Business and Supply Chain Management. He is based in Cornwall, UK

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Introduction to marketing; Chapter - 02: Buyer behaviour; Chapter - 03: Marketing strategy; Chapter - 04: Products and services; Chapter - 05: Advertising and promotion; Chapter - 06: Place and distribution; Chapter - 07: Pricing; Chapter - 08: People: managing the marketing organization; Chapter - 09: Maths for marketing; Chapter - 10: Marketing and the law; Chapter - 11: Marketing plans and budgets;

Erscheinungsjahr:	2023
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398611009
ISBN-10:	139861100X
Sprache:	Englisch
Herstellernummer:	14873
Einband:	Kartoniert / Broschiert
Autor:	Barrow, Colin
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 16 mm
Von/Mit:	Colin Barrow
Erscheinungsdatum:	30.05.2023
Gewicht:	0,442 kg